Get More Clients With This Proven Referral Strategy

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 2 June 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most entrepreneurs struggle to get consistent referrals because they rely on the wrong tools — flashy brochures, cold DMs, or generic pitches that scream “I’m selling.”

In this episode, Dan Lok shares the most powerful referral strategy he’s ever used — one that positions you as the expert before you even speak to the prospect.

This isn't just about “being nice” or “providing value.” It’s a strategic move that creates demand, builds trust, and allows you to charge premium prices — without convincing or chasing.

Dan breaks down why your referral mechanism must be portable, educational, and sales-free... and why something as simple as a well-crafted book could unlock your next wave of high-ticket clients.

If you want to stop being seen as a commodity and start getting referred with confidence, this is the episode you need to listen.

Transcript

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0:00.0	To me, the most powerful, most, most, most powerful referral mechanism is one thing. It is a thing that a client or
0:23.4	referral partner can use to introduce you to a potential client. We are trying to cultivate
0:30.3	great relationships with future clients. It makes sense to be the leader and deliver value in
0:36.6	advance. Value when? In advance of the sale or engagement.
0:43.0	Why you want to deliver value in advance? It creates demand and it positions you well and you can charge
0:51.1	more. That's why. It's not just a nice thing to do.
0:55.9	It's not just the right thing to do.
0:57.4	It's a damn thing smartphone.
1:00.6	Because now they no longer see as a commodity.
1:04.3	Why they see as a commodity?
1:05.6	You have not delivered value in events.
1:07.2	Of course, they see a commodity.
1:08.5	How else would they compare you except price?
1:11.6	You have not demonstrated you can deliver any value yet.
1:14.6	So instead of convincing, let's deliver some damn value.
1:17.6	Let them come to their own conclusions that what you charge is worth it.
1:21.6	The challenge is doing it in such a way that costs you very little in terms of time, energy, and money.
1:29.6	We want to do this in the smart way.
1:32.4	So videos, YouTube channel, all that is good.
1:37.0	But the most powerful thing to do, I believe is this.
1:43.6	Your referral mechanism must be free of sales clues.
1:45.7	This is not your king brochure.
	...

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