Get Attention on Demand in 2026 (Claiming Your Fire Horse Energy)

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 4 December 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

2026 is not a normal year for business. In this episode, I break down the shift from the introspective “snake energy” of 2025 into a year that demands visibility, testing, data, and clear opinions. I talk about the trust recession buyers are in, why random aesthetic content has stopped working, and what it actually looks like to become the entrepreneur who knows how to get attention on demand. Get ready to learn why visibility is no longer optional in 2026. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds dot com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout. HIGHLIGHTS Why 2025 snake energy felt heavy, slow, and confusing. What the fire horse year expects from you as an entrepreneur. The trust recession and why your audience doesn’t trust themselves. Why random content is dead and niche content is non-negotiable. How testing and data will make your business easier in 2026. The routines, boundaries, and support you need to move fast in 2026. RESOURCES Try the new Glōci Glow & Debloat flavors HERE Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch FOLLOW Follow me: @loriharder Follow glōci: @getgloci

Transcript

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0:00.0	The years with the biggest shifts have the biggest opportunity. And all you have to do to stay on
0:07.3	is be consistent, learn from your data and get good at getting attention, whether it's in a
0:14.9	podcast, whether it is with some clear content that you're doing, whether it is with a great partnership,
0:23.1	you need to get clear on how you're going to get eyeballs because majority of people
0:29.2	are not going to do what I'm saying. So the playing field is about to be cleared.
0:41.6	Thank you. field is about to be cleared. Welcome back to the Earn Your Happy podcast.
0:43.7	It's time for another quickie because there's always time to fit in inspiration.
0:48.6	You guys, I have been posting on social media about the year of the snake, which was 2025, and the year of the
0:59.7	firehorse, which is 2026. And for those of you who are not into astrology, no worries.
1:07.8	There's actual data to show that everything that has happened last year and what
1:14.5	is happening this year actually correlates with the year of the snake, which was 25 and 2026,
1:22.5	the year of the firehorse. So whatever I am saying is not just based on astrology at all, which I do love to learn about and look at according to what I've learned and according to the data.
1:37.8	And if it is useful or not, and I have found it to be extremely useful in a lot of cases.
1:45.9	But I am not the type of person who plans my whole life on it. But I will tell you, this is some of the most interesting
1:52.1	conversations that I have had. If we weren't naming the year based off of astrology, if we were
1:59.1	just naming the year based off of data, I would still say the same thing,
2:04.2	based off of the conversations that I've had with hundreds, if not thousands of entrepreneurs
2:09.2	in our masterminds, in our groups, amongst friends, amongst dinner conversations that I've had.
2:17.6	And I will tell you that what I'm about to tell you is going to be really huge for your business.
2:24.6	And I'm excited.
2:26.2	I'm really, really excited for this year.
2:31.4	If, if you take on the things that I'm about to tell you that are going to change the game
	...

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