Turn Low-Ticket Offers Into Millions (The $27 Funnel That Built an 8-Figure Business) with Maria Wendt

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 8 December 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Traffic can solve any problem in your business. In this episode, I sit down with Maria Wendt, the founder of an 8-figure low-ticket education business with nearly 100,000 students. We talk about how you can leverage traffic, focus on one powerful offer, and scale without burning out. She shares her journey as a single mama, why she pivoted from high-ticket to low-ticket after having her daughter (and later divorce), how traffic and eyeballs became the foundation of her business, and how she scaled to $7–8.5M a year with $200 and under courses, all while running a very lean team and spending the majority of her time with her toddler. Get ready to work smarter, build sustainable income, and finally feel in control of your time and money. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout. HIGHLIGHTS 00:00 Why traffic and eyeballs solve every business problem. 04:00 How to calculate your daily traffic goal for consistent sales. 07:10 How do you build an 8-figure business with only low-ticket offers? 08:45 The pricing “dead zones” that kill online sales. 14:00 Why did you pivot to low-ticket after becoming a single mama? 18:00 The secret behind Maria’s 6%–25% conversion rates. 22:00 Why copy makes or breaks low-ticket success. 25:00 How $27 offers turn into $400 carts. 30:00 How to know what product your audience will actually buy. 34:00 How beginners monetize what they already know. 43:00 The exact daily posting formula that doubled Maria’s following. 49:00 How do you run an 8-figure business while spending most of your time with your toddler? 53:00 The “Rule of Five Ones” that creates 7-figure businesses. 56:00 Why is low-ticket the ultimate long-term scaling strategy? 01:00:00 Low-ticket vs high-ticket and who should use each. RESOURCES Visit Maria’s Website & Low-Ticket Courses Hub HERE! Build High-Converting Checkout Pages with SamCart Watch Maria on YouTube Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Maria: @maria.wendt

Transcript

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0:00.0	What never ceases to amaze me is in the low ticket space, you can literally turn words into money.
0:06.7	You read pixels that I write on a screen and the words then turn into pixels in my bank account.
0:12.5	How many products would you say you could have to start hitting seven figures?
0:18.3	To hit seven figures, it's one product.
0:24.1	Every one of my students who has done that and followed that has hit over a million dollars. Maria, welcome to the podcast. Thank you so much for
0:34.7	coming on. I'm like so excited. I'm really excited. You guys, we recorded a full, we should have, we should have hit record.
0:39.3	We did a full podcast before this, I feel like. It was good stuff. That was juicy though. I was just going to say that's the T. That we're going to do, we will do a part two because we just talked about relationships, men, masculinity, Women's expectations on men, dating, all the things because post-divorce dating for you coming up.
0:57.7	Yeah. men, masculinity, women's expectations on men, dating, all the things because post-divorce dating for you coming up. Coming up. Part two. Maybe we'll jump in there when that starts happening. I'll have a lot of tea then. A lot. I can't wait. Yes, it'll be piping hot. We can't wait. But with that, I'm really excited for what we're going to talk
1:11.6	about today because I think it's going to be one of the most important topics for 2026.
1:16.7	And that is traffic. That is eyeballs. Because you and I have the same exact theory. We were
1:21.7	saying it at the exact same time. And we're like, we have this theory. Eyeballs, traffic can solve any problem that you
1:29.9	have in your business. It's true. That can solve any problem. Tell me a little bit about that.
1:33.4	Let's kick it off there. Well, my theory is this. If I sent you 100,000 people to your checkout page,
1:39.5	your business would grow whether you liked it or not. Whether your page sucked, whether your offer sucked, whether the way you set it up sucks,
1:47.7	if I sent 100,000 people to it, some things would break maybe in a delivery, but you would
1:52.5	make more money than you were making earlier.
1:54.9	And so when you take something to an extreme, you can really kind of see it a little bit more
1:58.4	in black and white, which I find to be really helpful.
2:00.0	And so I find so many entrepreneurs are focused on all these little fiddling,
2:05.4	these little tweaks, these little optimizations when really the thing they need to be focusing on
2:08.9	is generating a lot more eyeballs than they currently are. And we were talking about that. We both
2:13.7	agree on that. Traffic solves everything. You know, I learned it really early on
	...

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