There was a pair of brothers, they own a credit community. They have a

Tik-talk that has over 800,000 people who follow them. And then they have an

Instagram that has like 200,000 people who follow them. This is where it gets

suspicious or interesting. Guess where 90% of their

revenue is coming from? The 200K platform was generating 90% 90% of their

revenue.

This is where I get really interested in this

because that wasn't even an apples to apples comparison.

That was a 4X differential,

but you still had a 90-10 split which means it's more like a 36 to one

difference in terms of return on effort so this is why I think this is really

important if you can get 36 times the return on one platform versus

another, then where do you think you should put your attention? Some of you guys

are contemplating beginning making content. Other of you guys are contemplating beginning making content.

Other of you guys have already started in your split between different platforms.

First off, if you are starting out, pick one platform.

It'll make it much easier for you because you'll be able to learn the platform or consume the platform we become native to it

One of the things that we're doing in the in the in the 100 which I'll share with you is we are

Encouraging the newer people to comment.

Kirby, why don't you give the adaptation of the Rule of 100 I have from the book?

So we spoke with a lot of people making between $10,000 a month and up to a million dollars a month through school and we saw a pattern between what lots of people were doing and we called it the rule of 100. It's inspired by a wise man.

It's basically 100 minutes per day creating content,

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