George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 24 March 2024

⏱️ 104 minutes

🔗️ Recording | iTunes | RSS

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Summary

From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission. George Heaton is the owner and creative director of the British luxury streetwear brand, Represent. In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation. (02:04) What is the mission you're on? (02:14) What made you obsessed with winning? (02:14) What influence did your father have on you? (04:01) What was your brother Mike like? (04:28) What did your parents do for a living? (04:52) Did you always grow up wanting to be in fashion? (05:36) The influence your older brother had on you (06:33) When was the idea of Represent born? (09:02) Where did that chip on your shoulder come from? (09:35) What was his shedding phase like? (11:31) Starting Represent in 2012 (14:01) Why don't people start? (16:28) How do you feel now about the old products you used to make in the shed? (17:13) What do you say to people who want to start their business? (17:59) Trying to scale the business (19:12) Hiring people (25:15) How do people get the answers they need to take them to the next level? (26:08) What made you step out of the CEO position and hire a CEO? (28:29) A phase where you didn't like yourself (30:17) How did you know you wanted to change? (33:20) Creating those next steps for the business? (39:53) Creating a solid company culture (40:48) Self-awareness (42:06) Staying in touch with the business side of things as a creative (45:47) The letter that nearly ended Represent (50:02) Company lawsuit (53:03) What his experience of it was at that time (55:19) What makes Represent special? (57:33) What is it about Represent that we don't see? (00:59:32) People stealing Represent's designs (01:02:02) How do you view money now? (01:03:47) What it's been like trying to create a life outside of the business (01:05:03) The brand being linked to your self-esteem and identity (01:08:58) How important is it that you surround yourself with the right people? (01:10:25) Romantic Relationships? (01:15:04) Opinions on work-life balance? (01:19:51) Advice on how to run a clothing line (01:23:37) How to get the motivation to go do the thing (01:24:38) What have you learned from hiring? (01:26:07) What if Michael decided he wanted to stop? (01:29:29) What is next for George? (01:31:01) What is the next goal? (01:32:21) What are you good at? (01:35:30) The next guest's question You can purchase all Represent products, here: https://bit.ly/3PyaKoX Follow George: Twitter - https://bit.ly/4cosMDP Instagram - https://bit.ly/3xh1crW Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo Sponsors: Shopify: http://shopify.com/bartlett Uber: https://p.uber.com/creditsterms Shop the Conversation Cards: https://thediary.com/products/the-cards Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	If you're looking to invest your money wisely, you'll need our investment wisdom.
0:06.0	Our experienced fund managers search the globe for companies that offer the potential for long-term growth.
0:11.0	Invest in our collective wisdom for your savings or retirement,
0:15.3	the Witton Investment Trust. Find out more at Witten.com, issued and approved by
0:20.7	Witten Investment Services Limited,
0:22.8	FRN 446-227, on 31st of January 2024.
0:27.5	An equity investment, your capital is at risk.
0:30.8	You know when people talk about work-life balance?
0:32.4	What's your honest opinion of that?
0:34.0	Kobe Bryant wasn't doing three throws at 3 a.m. for no reason.
0:38.0	But there's a cost to that, right?
0:41.0	George Heedum, the founder of Global Fashion Brand
0:44.0	represent.
0:45.0	Warren by The Weekend, Post Malone, Justin Bieber.
0:47.0	One of the most popular luxury street brands in the world.
0:51.0	When I was 18 starting this brand, it was just me and my brother in my dad's shed, figuring
0:56.1	out products and where we could take the brand.
0:58.3	But then we went from doing 10-15 sales to like a thousand every day of the week 2000 3,000 4,000 we were making money at that time
1:06.8	more than what we should have in our early 20s so we're fucking around a lot of
1:10.3	alcohol girls cars and we're doing like 35 million revenue and we're going to do 50 million
1:15.9	next year but we don't know what we're doing.
1:18.5	Now the business is doing about $100 million.
	...

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