George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Education, Business

4.5 • 17.8K Ratings

🗓️ 24 March 2024

⏱️ 104 minutes

🔗️ Recording | iTunes | RSS

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Summary

From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission. George Heaton is the owner and creative director of the British luxury streetwear brand, Represent In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation. You can purchase all Represent products, here: https://bit.ly/3PyaKoX Follow George: Twitter - https://bit.ly/4cosMDP Instagram - https://bit.ly/3xh1crW Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo Shop the Conversation Cards: https://thediary.com/products/the-cards Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	If you're looking to invest your money wisely, you'll need our investment wisdom.
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0:11.0	Invest in our collective wisdom for your savings or retirement,
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0:20.7	Witten Investment Services Limited,
0:22.8	FRN 446-227, on 31st of January 2024.
0:27.5	An equity investment, your capital is at risk.
0:30.8	You know when people talk about work-life balance?
0:32.4	What's your honest opinion of that?
0:34.0	Kobe Bryant wasn't doing three throws at 3 a.m. for no reason.
0:38.0	But there's a cost to that, right?
0:41.0	George Heedum, the founder of Global Fashion Brand
0:44.0	represent.
0:45.0	Warren by The Weekend, Post Malone, Justin Bieber.
0:47.0	One of the most popular luxury street brands in the world.
0:51.0	When I was 18 starting this brand, it was just me and my brother in my dad's shed, figuring
0:56.1	out products and where we could take the brand.
0:58.3	But then we went from doing 10-15 sales to like a thousand every day of the week 2000 3,000 4,000 we were making money at that time
1:06.8	more than what we should have in our early 20s so we're fucking around a lot of
1:10.3	alcohol girls cars and we're doing like 35 million revenue and we're going to do 50 million
1:15.9	next year but we don't know what we're doing.
1:18.5	Now the business is doing about $100 million.
	...

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