Hello and welcome back to Franklin Covey's On Leadership Series.

My name is Scott Miller and as you know I serve as your host and interviewer each

week. Today I'm delighted to welcome to On Leadership, the famed author, social scientist if you will,

expert on helping organizations penetrate their markets, Jeffrey Moore,

the author of numerous books including today's book Crossing the Kaz in which almost

everyone has read if you're at any point involved in technology in your

organization. Our CEO Bob Whitman required it as reading to the entire executive team.

Our Vice President Matt Murdoch is Jeffrey Moore's number one fan in the world.

Jeffrey Moore, welcome to Franklin Covey's on leadership.

Well, Scott, thank you for, thank you for official war. to Franklin Covey's on leadership.

Well, Scott, thank you for official.

A warm welcome.

Glad to be here.

Well, I would compliment you on your interior design,

but you've told us you're joining us today from a hotel in California.

Thank you for getting up so early and we're

literally delighted to have you as one of the many guests for the on leadership

series. Very excited to talk to the author of the book that literally everyone

at Franklin Covey has read because it's been required

reading sometime in the last decade.

Well, thank you very much. I appreciate the support.

You know, Jeffrey, there's two ways to write a best-selling book, right?

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