Geo Rutherford: Artist, Author, and Spooky Lakes Creator

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 18 November 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Geo Rutherford is a popular TikTok creator and author of the new book Spooky Lakes: 25 Strange and Mysterious Lakes That Dot Our Planet. Geo started her career as a high school art teacher in the Midwest, creating engaging and thoughtful art curricula for her students. She eventually decided to get her MFA at the University of Wisconsin-Milwaukee. Upon moving, she fell in love with the Great Lakes and their unique role in our ecosystem. (She even based her thesis art show on them.) When the COVID-19 pandemic hit, she started posting videos on TikTok, and one of her first-ever videos about her Great Lakes–inspired art went viral. She then leveraged her background in arts education with her newfound limnology hobby and posted more about lakes, telling informative, entertaining stories about the oddest and coolest lakes worldwide. This fall, she published her book, which Kirkus Reviews calls “a chilling but thrilling primer for budding limnologists,” and continued her annual TikTok series, Spooky Lake Month, in October.

Content warning: Brief discussion of suicide

Note: The audio introduction incorrectly states that Geo received a Master's in Arts Education. She received an MFA from the University of Wisconsin-Milwaukee.

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Transcript

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0:00.0	Thank you to Paige for sponsoring today's episode.
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0:39.5	Head to page.com to check out their new arrivals.
0:50.5	Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears and what happens when they embark on
1:11.7	their second life. Today on the show, I'm speaking with the multidisciplinary artist, author,
1:17.8	and creator of the incredibly popular TikTok series, Spooky Lakes, Geo Rutherford. We all have our
1:25.0	niches, and Geo's is Spooky Lakes. No, that's not slang or a euphemism.
1:30.8	Gio makes fascinating and engaging TikTok content all about the strangest, oddest, and most
1:37.6	interesting lakes on Earth. And it's addicting content. I was hooked on Gio the first time I saw one of her
1:43.5	videos with her trademark
1:45.1	opening of, um, yes, hello, and I'm not the only one. She has almost two million followers on
1:52.1	TikTok and has parlayed her expertise into a new book, which I own, spooky lakes, 25
1:58.8	strange and mysterious lakes that dot our planet, which, by the way,
2:03.6	she also illustrated with the most gorgeous gouache paintings.
2:08.4	But before Gio had 72 million likes on her videos, she was a high school art teacher.
2:15.2	In 2019, Gio moved to Milwaukee to get a master's in arts education,
2:20.4	and when she got there, two interesting things happen. First, she became absolutely captivated
	...

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