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Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears and what happens when they embark on

their second life. Today on the show, I'm speaking with the multidisciplinary artist, author,

and creator of the incredibly popular TikTok series, Spooky Lakes, Geo Rutherford. We all have our

niches, and Geo's is Spooky Lakes. No, that's not slang or a euphemism.

Gio makes fascinating and engaging TikTok content all about the strangest, oddest, and most

interesting lakes on Earth. And it's addicting content. I was hooked on Gio the first time I saw one of her

videos with her trademark

opening of, um, yes, hello, and I'm not the only one. She has almost two million followers on

TikTok and has parlayed her expertise into a new book, which I own, spooky lakes, 25

strange and mysterious lakes that dot our planet, which, by the way,

she also illustrated with the most gorgeous gouache paintings.

But before Gio had 72 million likes on her videos, she was a high school art teacher.

In 2019, Gio moved to Milwaukee to get a master's in arts education,

and when she got there, two interesting things happen. First, she became absolutely captivated

...