ChatGPT vs Gemini | The Empire Strikes Back

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 September 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribution still gets held back by weak product marketing. We compare launch playbooks (Google vs OpenAI vs Apple), dig into a new study showing only 62% overlap between Google rankings and ChatGPT visibility, and share how marketers should think about AI adoption: know enough to be dangerous, then hire specialists. Plus, a quick detour on iPhone choices, phone hygiene, and Steve Wozniak’s take on happiness vs wealth. Key takeaways Gemini’s surge shows distribution + a great model matters—but consistent, Apple-style product marketing is the missing piece. SEO ≠ “GEO”: only ~62% overlap between Google rankings and ChatGPT visibility; 95% of ChatGPT users still visit Google, but only 14% of Google users visit ChatGPT. For operators: play enough with new AI tools to scope opportunities, then hire experts to build agentic workflows and ship. TIMESTAMPS (00:00) ChatGPT vs Gemini Showdown (00:42) Gemini Spike: The “Nano Banana” Effect (01:35) Can Google Win the AI War? (02:20) Google's Messaging Flaw Exposed (03:05) Apple’s One-Message Launch Strategy (03:55) iPhone Chat: Air vs Pro Battery Showdown (05:55) Phone Hygiene: Wipes vs UV, ChatGPT Verdict (07:15) Steve Wozniak on Happiness vs Wealth (08:35) Money, Love & the “Enough” Mindset (10:10) Relational Wealth by Life Stage (12:15) Family Views on Work, Stress & Balance (15:00) SEO ≠ GEO: 62% Overlap Explained (16:30) OpenAI Hype vs Google Features (17:25) Why Google Struggles With Product Marketing (18:10) AI Tool Depth: Strategy for Busy Leaders 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

Transcript

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0:00.0	So I want to talk about Chat Chiquet versus Gemini.
0:05.0	The Empire Strikes Back. So you want to know how the Empire strikes back here?
0:09.0	No, because I have no idea what this is other than a Star Wars reference.
0:13.0	Yes. Okay. So check this out.
0:15.0	When you look at this graph over here, oh my God, I got a time limit over here. Okay. So chat ChpD versus Gemini,
0:21.6	the empire strikes back. So Chatshapit, you could look at it as the young upstart, right? And then Gemini is the empire, right? Like Darth Vader and all that. So you look at the Google trend graph over here. It shows that chat Chbitty has been very popular for a very long time. They're the young upstart. And then when you look at Gemini, which is the empire owned by Google, when Nano Banana launch, Gemini's user shot up like crazy, right? And so I thought this would be a great way to start. When you look at it, when Nanobanana launch, it is the best image model by far. And when you launch, Google has so many amazing products within it. And sometimes when they just launch something and they launch it relatively well,
0:56.6	they launch it within the Gemini app and you see a little banana in there.
0:59.3	That's why Gemini's users shot up, I think it was over 13 million or so.
1:03.4	And there's already a highly ranked app.
1:04.8	So it's really hard to get a highly ranked app even higher.
1:07.7	Yeah.
1:07.8	When I look at Google and Gemini, I think there's a good chance they may win the
1:14.4	AI race. The reason being is they have access a lot of data. And if you look at their products,
1:18.8	at least are recent releases, they've been amazing. I do think Google has one problem, though,
1:25.2	and it comes down to marketing.
1:27.9	You can release a good product.
1:29.5	You're gaining traction with your existing user base, but we were at the HubSpot inbound
1:33.6	event.
1:35.2	Most people had no clue about the product and never heard about it.
1:38.5	And most people in the room should be using it.
1:41.5	I look at Google as releasing great products is going to help you gain more traction,
1:47.7	but it doesn't mean you're going to win. They actually need to start doing marketing and explain
	...

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