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Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity,

how they look at privacy, and how they look at the hybrid, digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C.

Avery, we are back. Last week we took off because of fashion week and just scheduling. So happy to see you. I never like a week where I don't get to

see you. So how are things? Things are great. It is back to school season, full in the swing.

...