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CoinDesk Podcast Network

GEN C: Simplifying Crypto for Everyday Investors: The Milk Road Story

CoinDesk Podcast Network

CoinDesk

Business News, News, Daily News, Tech News

4.7698 Ratings

🗓️ 21 April 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

Returning for another season of ‘Gen C’, Sam sits down with Kyle and Jay to learn how they transformed Milk Road into a leading crypto media brand and why they believe media should be the foundation of every business. Kyle and Jay, co-owners of Milk Road and co-founders of marketing agency Impact3, discuss their journey from meeting in a Toronto bar to building successful crypto-focused businesses. They explain their philosophy of using media to grow communities, simplifying crypto for everyday investors and their expansion plans beyond crypto into macro economics and AI. The pair also share insights on the current market dynamics and why they believe personalities will become increasingly important in differentiating brands in an AI-dominated future. Links mentioned from the podcast:  Kyle’s Twitter Jay’s Twitter Milk Road Website Impact3 Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, CoinDesk - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:45.6

That's audible.com slash Wondery, UK.

0:49.3

So I actually think that every business should start as a media business and then build a

0:53.7

product,

0:55.3

whatever product that might be.

0:56.4

Now, we didn't.

1:00.7

We started with a marketing agency first and then thankfully acquired a media company. But the combination of the two has just compounded and made such a difference for our business.

1:15.2

Welcome back to the new revised Gen C.

1:17.6

Over the last two years,

1:22.4

GenC has been a podcast that's featured the most insightful brand builders in the industry.

1:27.3

We've had everyone from meta and Adobe to art blocks and crackin on the crypto side.

1:32.0

Just who are the marketers, the big thinkers, the builders who have been creating the opportunities in emerging tech at the intersection of AI and blockchain and gaming.

1:37.9

This season, we're really locking into a specific segment of the emerging tech industry.

...

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