This is not your mama's house. This is not summer camp. This is not overnight with a friend.

This is not Burger King because you will never have it your way. You are now the property of the United States Army.

What you will get is chapter two.

Once upon a time, the outdoors was for the most rugged of Americans, the Teddy Roosevelt's,

who wanted to prove their medal in the manly arts of hunting and fishing and survival.

But shopping for those outdoor activities was considered cheating, and if you shopped

for gear, it was a dirty secret.

Many guidebooks often told its readers, don't buy anything. If you do, you're essentially

showing yourself to be a beginner who doesn't know anything really about what the nature

experience is supposed to be. Rachel Gross, professor of history at the University of

Colorado, Denver, and author of the excellent book, Shopping All the Way to the Woods.

But, as previously discussed in Chapter 1, essentially, most white American men did secretly buy their outdoor clothes,

which were often buckskin suits.

They often turned to Native American women who were the recognized experts at sewing buckskin suits.

So they would just buy them?

They would just buy them.

This dirty little secret started to come to light as more and more clothing became mass-produced,

and that included outdoor clothing.

And one particular shop opened in 1892 that finally, once and for all,

removed all the stigma of shopping for outdoor gear.

And it was called Abercrombie and Fitch.

Abercrombie and Fitch, based in New York City,

...