Listen up. Focus your attention on me. Now, do not infuriate me and make me repeat myself. Do you understand me?

Chapter one.

Let me start with the basics. The most basic basics.

Cackies, button downs, crisp white t-shirts. These are all clothes that one goes to buy at Buck Mason.

And so if we think about what is a classic closet and what belongs within it, then our job as a

brand is to make the best version of those archetypes.

Buck Mason was founded in 2013 and has positioned itself to be a purveyor of classic,

cool clothes that are so timeless they almost allude description.

And I was in their Los Angeles headquarters with Kyle Fitzgibbens.

I am chief design and creative officer.

Kyle told me that this brand's whole classic cool vision

was inspired by vintage clothes, which makes sense.

I mean, clothes are considered classic for a reason.

Kyle told me they keep a whole stockpile of vintage clothes

and storage, but they brought out just a little section to show me. Wait, oh, you're really not fucking around.

I was led into a conference room that was dripping with old clothes.

It was in piles on the table. It was dangling from racks. It was hanging from the walls.

The actual collection is a lot bigger than this.

These clothes are the stuff of Kyle's work. This is what he and

the other designers play with and take a part on a daily basis. They're copying elements of these

classic old clothes, down to the tiny details. Stitch color, fabric finish, trim finish, things like that.

Quite literally, they're copying the details.

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