Gear (Articles of Interest)

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.8 • 27.5K Ratings

🗓️ 4 November 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

From buckskin breeches to Patagonia vests, uncover how America’s obsession with ruggedness and war shaped the clothes we wear every day.

Transcript

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0:00.0	This is 99% Invisible. I'm Roman Mars. If you're a longtime 99% invisible listener, Avery Truffleman
0:07.8	needs no introduction. And all you need to hear right now is this. There's a new season of
0:12.6	articles of interest. Get excited. But for those who aren't familiar, I guarantee if you enjoy 99PI,
0:18.8	then Articles of Interest is for you.
0:21.3	It's a spinoff show that Avery created when she worked here, but is now completely independent.
0:26.2	It is a brilliant and compelling exploration about what we wear.
0:31.2	Pockets, plaid, sunglasses, zippers.
0:34.3	There's a fascinating story behind all of them.
0:37.2	The latest season is called gear. It's
0:39.1	about the surprising intersection of the military and the outdoor goods industry. Brands that you
0:44.5	wouldn't expect like R.E.I. Patagonia, L.L. Bean, and Eddie Bauer all have their roots in military
0:50.3	surplus and design. In this new season, over seven chapters, Avery explores how these two
0:56.3	industries shaped so much of our attitudes about nature and about our nation. Today, we are
1:02.3	presenting the very first chapter of gear. And after you listen, go find articles of interest in your
1:08.5	podcast app and hit the subscribe button.
1:11.3	You are going to love it.
1:15.3	Now, do not infuriate me and make me repeat myself.
1:19.6	Do you understand me?
1:21.5	Chapter one.
1:24.1	Let me start with the basics.
1:26.6	The most basic basics.
1:29.7	Cackeys, button downs, crisp white t-shirts.
	...

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