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99% Invisible

How to Write a Joke

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 11 November 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

Comedy writer Elliott Kalan (The Daily Show, The Flop House, Mystery Science Theater 3000, and co-host of the 99% Invisible Breakdown of The Power Broker) spills the secrets of how he grows jokes from tiny ideas into full-blown laughs.

Transcript

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0:00.0

This is 99% Invisible. I'm Roman Mars.

0:04.1

If you listened to our show last year, you may have heard the voice of Elliot Kalin, who was my co-host for a series we did on the book, The Power Broker.

0:13.0

And as far as I'm concerned, Elliot was the perfect co-host. He's smart, knowledgeable, easy to talk to, and he's also very, very funny. Because when he's not moonlighting

0:22.9

at 99PI, Elliot is a professional comedy writer. And over the years, he has written comedy

0:28.4

in just about every medium there is. He worked for over a decade at The Daily Show with John Stewart,

0:33.9

where he eventually became the show's head writer. He did stand-up. He writes comic

0:37.9

books. And currently, he is the co-host of the original bad movie podcast, The Flop House,

0:42.8

and the showrunner for the forthcoming Netflix Ghostbusters animated series. We want to have

0:48.2

Elliot back on the show because he has now written a book of his own, not so much about his

0:52.6

career, but about his craft. He says,

0:56.2

when you write jokes for a living, it takes a lot more than just having a good sense of humor.

1:00.8

Instead, you have to have a system. The book is called joke farming, how to write comedy and other

1:07.5

nonsense. And he's here to talk about it with us. Elliot Kalin, it is so nice to have

1:11.7

you back. Thank you, Roman. It's great to be back. Thank you so much for having me on to promote a book that I make some money off of. After we did so much to put some money in Robert Caro's pockets, I appreciate my getting a shot at it. That's right. That's right. So let's get, you know, down to the basics, the very, very beginning.

1:27.3

You know, what on earth basics of very, very beginning.

1:31.2

You know, what on earth made you think that you could write jokes for a living?

1:36.4

The great thing about writing jokes for a living is that less that you need someone to tell you, you can do it.

1:38.4

And more of that no one can tell you not to do it.

1:48.2

And it helped that I grew up also watching television in the early 1990s when there was still a lot of stand-up comedy on television in particular.

2:00.0

Like you and I, I'm a little older than you, but there was this phase of like cable television where all of a sudden you saw somebody standing in from a brick wall, like as part of television, you know.

2:03.9

And now we live in a world where it feels like there's more comedy than not comedy.

2:08.4

So now it seems quaint, but it felt like there was so much comedy around that this was something you could do.

...

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