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Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear,

and this is Second Life, a podcast spotlighting women who have truly inspiring

careers. We're talking about their work journeys, what they've learned from the

process of setting aside their doubts or fears, and what happens when they

embark on their second life. Today I'm speaking with the brilliant woman

behind the Frankie Shop, Gaye El Jervet. If you've come across the fashion editor

beloved retailer, either at their New York or Paris boutiques or online, you too

have probably become a fan. Four years, Gaye El has had her finger on the pulse of

how thousands of women from all over the globe want to shop, stalking her

inventory with classic, elevated wardrobe staples, and a finely curated

selection of under-the-radar designers. At Frankie, best selling products don't

just sell out, they garner massive weightless with folks eagerly awaiting

restock emails. Just last year, she added an assortment for men, which has proven

to be just a successful, contributing to a total of $40 million in sales in

2022 alone. It comes as no surprise that Frankie isn't Gaye El's first rodeo.

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