Gaëlle Drevet: The Frankie Shop Founder & CEO

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 30 January 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gaëlle Drevet is the founder behind the fashion-editor beloved retailer The Frankie Shop. With a booming e-commerce presence in addition to boutiques in NYC and Paris, Gaëlle has created an expertly curated, undeniably cool retailer that cuts through a noisy industry time and time again. It’s no surprise that The Frankie Shop isn’t Gaëlle's first rodeo. In fact, the store's Lower East Side flagship store in Manhattan was once home to her first fashion venture, Pixie Market, where she brought a similar assortment of reasonably priced items to a slightly younger demographic back in 2006. But before diving into fashion at all, Gaëlle was on quite a different path as a producer for ABC News in New York and London. Tune in to hear how she made the switch from journalism to fashion entrepreneur.

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Transcript

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0:00.0	This episode is brought to you by Wacol, the leading lingerie brand known for
0:06.2	exceptional fit, quality and comfort, offering an assortment of styles ranging
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0:18.2	all-day support to best selling ultimate lift bras that raise the bus line up to
0:24.0	one inch. Wacol truly has something for every woman. Wearing the right bra can
0:31.2	change your look as well as your outlook, so go ahead, experience the difference
0:36.4	a Wacol bra can make. Shop now at Wacol-America.com. That's w-a-c-o-a-l-America.com.
0:56.7	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear,
1:02.2	and this is Second Life, a podcast spotlighting women who have truly inspiring
1:07.8	careers. We're talking about their work journeys, what they've learned from the
1:11.6	process of setting aside their doubts or fears, and what happens when they
1:16.2	embark on their second life. Today I'm speaking with the brilliant woman
1:21.4	behind the Frankie Shop, Gaye El Jervet. If you've come across the fashion editor
1:26.9	beloved retailer, either at their New York or Paris boutiques or online, you too
1:33.2	have probably become a fan. Four years, Gaye El has had her finger on the pulse of
1:38.8	how thousands of women from all over the globe want to shop, stalking her
1:43.6	inventory with classic, elevated wardrobe staples, and a finely curated
1:48.8	selection of under-the-radar designers. At Frankie, best selling products don't
1:54.4	just sell out, they garner massive weightless with folks eagerly awaiting
1:59.5	restock emails. Just last year, she added an assortment for men, which has proven
2:05.8	to be just a successful, contributing to a total of $40 million in sales in
2:10.8	2022 alone. It comes as no surprise that Frankie isn't Gaye El's first rodeo.
	...

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