GaryVee: The Social Media Blueprint to Grow Your Business and Brand | Marketing | YAPLive

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Business, Entrepreneurship, Marketing

4.8 • 1.5K Ratings

🗓️ 27 June 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Entrepreneurship is pressure, patience, and pain—and most people aren’t built for it. Before becoming one of the world’s top marketing experts, GaryVee worked at his family’s liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends’ BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can’t Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He’s also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary’s Book, Day Trading Attention: bit.ly/DayTradingAttention Gary’s Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.7	Young and profiters, welcome to our Yap Live series.
0:05.1	As you know, video is completely taking over the content game.
0:09.3	And at Young and Profiting Podcasts, we've been embracing video for years now.
0:12.9	You can find all of our episodes on video on YouTube.
0:16.4	But something new is Spotify Video.
0:19.2	And to celebrate the launch of Spotify video, we have a new
0:22.5	Yap Live series where all of our in-person video content will be featured on Spotify
0:27.6	video. So that's what you're listening to today. If you're on audio, it's going to sound just as
0:32.0	normal. You're going to hear a wonderful conversation with me interviewing somebody in real life. And if you want to watch the
0:39.3	full video experience to catch the body language and all of that, you can go on Spotify video
0:44.9	to watch that or YouTube. So this is our new Yap Live series. That's what you're tuning into now.
0:50.6	We're going to feature incredible conversations from people like Mel Robbins, Gary V., Hal Elrod,
0:55.5	so many more. It'll also feature some of my awesome speaking engagements like me speaking at funnel
1:01.8	hacking live in front of 7,000 people, which was an awesome experience. I'm so excited for you
1:07.5	guys to check out Yap Live. I'm so excited to be embracing video content,
1:11.9	and I hope you guys really enjoy this series. If you are a new listener, don't forget to
1:16.2	subscribe and follow so you can catch every single episode. I promise you, we'll clip this in the
1:22.0	future. There's going to be seven minute videos on TikTok that crush in three years. I know where
1:26.7	I came from.
1:32.2	It's important to me. For me, being a nice person and providing back to the game that put me on is everything. I have lived a life where I came from the dirt, now live a life where I
1:38.0	see all the tippy top 1%. And I can promise you that money does not buy happiness.
1:44.2	When it comes to entrepreneurship, my giving a fuck about people's judgment on my failures is
	...

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