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Masters of Scale

GaryVee on how to make Super Bowl ads that are actually funny

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.64.4K Ratings

🗓️ 7 February 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more.

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Transcript

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0:00.0

Early-stage teams move fast, but juggling contractors' global payroll, HR workflows, visas, and IT equipment, that slows you down.

0:09.7

Deal brings all of it into one simple platform, so founders don't need multiple tools or a full HR team just to stay compliant.

0:17.1

Whether it's your first payroll or your first global hire, deal is designed to help from day zero and built to scale.

0:24.3

Deal is the fastest way to hire, manage, pay, and equip anyone anywhere. Deal, your Forever People platform.

0:31.9

Visit D-E-E-E-L.com slash M-O-S to learn more and book a demo.

0:39.6

As your company scales, the hardest part isn't ambition, it's alignment.

0:45.1

That's why Atlassian built the teamwork collection, an AI-powered teamwork platform designed

0:50.2

to help teams move faster together.

0:52.8

By connecting Jira, Confluence, Loom, and Rovo,

0:56.3

teams can easily align work to real business goals, plan and track progress together,

1:01.8

remove knowledge silos, and access the real magic of AI plus human collaboration.

1:08.1

Visit at lassian.com slash team changer to learn more. That's A-T-L-A-S-S-I-A-N dot com slash team

1:18.6

changer.

1:25.8

It's Super Bowl Week. We are here in San Francisco, and if you don't know, now you know, this is where everyone gathers.

1:34.3

It is not just athletes and people who are in the world of sport. It is leaders from across every category of business showing up here, and really not just to enjoy the game.

1:43.3

In fact, the pro move for a lot of

1:45.6

them is to fly out on Sunday morning and go watch the game at home. Don't tell. One of the conversations

1:51.0

we got to have is with an old friend of mine in Gary Vaynerchuk, probably better known to you as

1:55.4

Gary Vee. Gary is one of the best marketers, one of the most greeted people in business you could ever hope to spend time with.

2:03.7

He gave us 10 minutes and 10 minutes with Gary is worth two hours with almost anyone else.

2:08.1

You're going to love this one.

2:13.5

A Super Bowl ad about shitting?

...

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