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Shift: A podcast about mobility

Gary Shapiro: Tariffs are diverting attention from innovation at CES

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 4 January 2026

⏱️ 29 minutes

🧾️ Download transcript

Summary

Gary Shaprio, CEO of the Consumer Technology Association, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about how companies will be discussing trade policy, tariffs and manufacturing location changes at CES. He also explains how uncertain trade conditions are diverting focus from product innovation.

Transcript

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0:00.0

Hello and welcome back to the first episode of 26 for the Automotive News Shift podcast, where we are still bringing you the latest on automotive technology, trends, and transformation.

0:14.6

I'm Molly Boygan, tech and innovation reporter at Automotive News. Today's guest is Gary Shapiro, the CEO of the Consumer

0:22.6

Technology Association, which hosts CES. He gives us the inside scoop on what to expect for

0:29.6

auto industry innovation at this year's show, which is happening in Las Vegas this week. And we will

0:35.7

all be there. The Automotive News team will be there.

0:38.3

I'm moderating several panels, including the Getting Real About EVs panel on Thursday,

0:43.7

January 8th at 2 p.m. Pacific time in the West Hall.

0:47.1

And if you're not going to be in Vegas, you can roll the dice at home and you can still catch

0:51.5

the automotive news team at our Congress Conversations live stream,

0:55.3

which is happening on Wednesday, January 7th, at 10.30 a.m. Pacific time.

1:00.1

And you can get all the details about that on the LinkedIn page for Automotive News.

1:04.4

Now I will bring you my conversation with the CEO of the Consumer Technology Association, Gary Shapiro. Gary Shapiro, CEO of the Consumer Technology Association, Gary Shapiro.

1:11.8

Gary Shapiro, CEO of the Consumer Technology Association, which puts on CES.

1:17.0

Thank you so much for joining us.

1:18.6

Thank you for having me, Molly.

1:20.1

So, Gary, I would love to know just sort of at the 30,000-foot view,

1:24.8

what types of trends and major themes you're expecting out of auto industry

1:29.7

players at the show this year? Well, it's a big mobility play at CES in terms of, it's just not

1:37.7

cars. There's all sorts of other type of vehicles that go around, but there's certainly, you know, we've talked a lot in

1:46.3

priors and will continue to talk about electric and autonomous driving, and that's still very

1:50.5

important. But a lot's changed in the last year. And there's clearly a greater focus on

1:55.4

autonomous vehicles than there is electric right now. And then there's a lot of issues that'll be talked about

...

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