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Shift: A podcast about mobility

Gartner’s Mike Ramsey on AVs Navigating 'The Trough Of Disillusionment' (Episode 55)

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 17 August 2020

⏱️ 54 minutes

🧾️ Download transcript

Summary

Senior analyst Mike Ramsey discusses his consulting firm’s latest transportation-tech Hype Cycle report, realistic timelines for widespread self-driving vehicle deployments, the prospect of air taxis, and the new Jim Farley era at Ford.

Transcript

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0:00.0

Hi everybody. Welcome to Shift, a podcast about mobility. I'm Pete Bigelow, your host and reporter at the Automotive News.

0:14.6

And it's Alexis St. John, covering tech and suppliers. Joining us in a few minutes on

0:19.8

the podcast is Mike Ramsey, senior analyst at technology consulting firm Gartner.

0:25.0

He's going to walk us through the firm's latest hype cycle reports, which has autonomous vehicles listed in the trough of disillusionment, a phrase that I think a lot of our

0:36.6

listeners are probably familiar with.

0:39.3

But first, Alexa, I wanted to chat a little bit about some of the news this week in the industry.

0:45.2

We have a new name for the Hyundai Active Joint Venture.

0:50.1

What is it?

0:51.9

They just announced on Tuesday, in fact,

0:54.4

that the new name is Motional, which is a combination

0:58.1

of the words motion and emotional.

1:00.9

And we had the president of the Hyundai Active JV on our podcast.

1:05.6

I think just about two months ago, time is flying these days.

1:09.7

But I know this announcement, we've been waiting for it. I it was hoping we're hoping that it was

1:15.0

going to come soon and so finally unveiled the new branding and it sounds like

1:20.6

along with that announcement they're also expecting to grow the

1:25.2

team beyond the handful or so of cities that they're they're already in so

1:29.4

sounds like a lot of exciting things are to come for, I guess, emotional.

1:34.9

What emotional seems to try and capture to me is the idea that driving in a car or riding in a car now you're not even driving is still

1:45.0

like remains an emotional experience of some kind or brings joy kind of

1:49.6

captures that that love of driving that a lot of car enthusiasts have.

1:54.0

But I don't know if riding in an autonomous vehicle brings that.

...

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