Gartner’s Mike Ramsey on AVs Navigating 'The Trough Of Disillusionment' (Episode 55)
Shift: A podcast about mobility
Automotive News
4.6 • 37 Ratings
🗓️ 17 August 2020
⏱️ 54 minutes
🧾️ Download transcript
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| 0:00.0 | Hi everybody. Welcome to Shift, a podcast about mobility. I'm Pete Bigelow, your host and reporter at the Automotive News. |
| 0:14.6 | And it's Alexis St. John, covering tech and suppliers. Joining us in a few minutes on |
| 0:19.8 | the podcast is Mike Ramsey, senior analyst at technology consulting firm Gartner. |
| 0:25.0 | He's going to walk us through the firm's latest hype cycle reports, which has autonomous vehicles listed in the trough of disillusionment, a phrase that I think a lot of our |
| 0:36.6 | listeners are probably familiar with. |
| 0:39.3 | But first, Alexa, I wanted to chat a little bit about some of the news this week in the industry. |
| 0:45.2 | We have a new name for the Hyundai Active Joint Venture. |
| 0:50.1 | What is it? |
| 0:51.9 | They just announced on Tuesday, in fact, |
| 0:54.4 | that the new name is Motional, which is a combination |
| 0:58.1 | of the words motion and emotional. |
| 1:00.9 | And we had the president of the Hyundai Active JV on our podcast. |
| 1:05.6 | I think just about two months ago, time is flying these days. |
| 1:09.7 | But I know this announcement, we've been waiting for it. I it was hoping we're hoping that it was |
| 1:15.0 | going to come soon and so finally unveiled the new branding and it sounds like |
| 1:20.6 | along with that announcement they're also expecting to grow the |
| 1:25.2 | team beyond the handful or so of cities that they're they're already in so |
| 1:29.4 | sounds like a lot of exciting things are to come for, I guess, emotional. |
| 1:34.9 | What emotional seems to try and capture to me is the idea that driving in a car or riding in a car now you're not even driving is still |
| 1:45.0 | like remains an emotional experience of some kind or brings joy kind of |
| 1:49.6 | captures that that love of driving that a lot of car enthusiasts have. |
| 1:54.0 | But I don't know if riding in an autonomous vehicle brings that. |
... |
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