Sunday - Transforming Lawns and Lives Through Empowerment and Sustainability

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 November 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Rebuy and SARAL.

In this episode, we interview Coulter Lewis, CEO and Founder of Sunday, a brand that helps you grow, mow, and care for your yard in ways that are better for people, pets, and the planet.

Highlights:

- Coulter shares his perspective on the importance of gratitude and meditation in coping with life's challenges

- Overview and origin story of Sunday, a company that provides digitally enabled experiences for lawn care

- Explaining the motivation behind creating Sunday and homeowners' frustration in maintaining their lawns

- Why Sunday aims to empower customers through guidance and support

- Discussing the negative environmental and health impacts of current lawn care practices are highlighted

- Why Coulter believes in transforming neighborhoods through knowledge and tools

- How to make land suitable for families and the environment

- And so much more!

Join Ramon Vela and Coulter Lewis as we break down the inside story of Sunday on The Story of a Brand.

For more on Sunday, visit: https://www.getsunday.com/

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

Today’s Sponsors:

Rebuy Engine: https://www.rebuyengine.com/foundersparadiso

Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer.

SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer.

Transcript

Click on a timestamp to play from that location

0:00.0	And it turns out that our yards are the third largest crop in the U.S.
0:03.7	So there's 40 million acres of yards that ties, about ties with wheat.
0:08.3	It's 10 times more land than all the organic farms combined, but it's more than all
0:12.4	our national parks combined.
0:13.5	It's just a huge slice of the landscape.
0:16.4	And so when you think about all the passions that we have for agriculture, all the
0:19.4	change when I drive there, was your backyard your backyard is a huge part of it.
0:22.5	And that was just, you know, such a light bulb monitor.
0:25.0	And I viewed it through that lens.
0:26.6	And the other side of it is the way we care for it and how far that is off from what is good
0:31.5	science and good practice and also just where our values are today.
0:35.0	So a typical managed lawn in US
0:37.5	gets about five times with pesticides per acre
0:40.1	than industrial bar.
0:41.4	So it's not like a little bit too much.
0:44.8	You know, we could maybe to tell you up here or there.
0:46.8	It is like just off the charts.
0:49.0	It doesn't make any sense.
0:50.2	It's so far from, from, you know,
0:53.0	what would be a sustainable, reasonable, reasonable,
0:55.8	safe, long-term way of caring for this space.
1:07.5	In this episode, we interview Colter Lewis, CEO and founder of Sunday, a brand that helps you grow, mow, and care for your lawn in ways that are better for people, pets, and the planet.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.