Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of who what

wear and this is Second Life a podcast spotlighting women who

have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life.

Today, I'm chatting with the co-founder and chief creative officer of the now,

Gera Post.

Back in 2015, Gera and her team at Post Investment Group recognized the lack of affordable yet elevated

massage experiences and set out to create a boutique of their own.

With sheik design and exceptional massages at the forefront of their business,

they opened the first boutique as a calming oasis within Los Angeles.

Over the last eight years, the now has grown to over 50 locations across the

country, launched a line of wellness products, and introduced a membership model. But Guerra's not stopping there.

In 2022, using her learnings from the now, she also created Bowie Barker,

a full-service pet grooming and self-wash business with the goal of launching

200 franchise locations by 2028.

With Guerra's ability to grow multiple companies simultaneously, it's no surprise that she has some experience building a brand.

Before her current businesses, Guerra created a jewelry line called Guerra Danielle.

What started as a creative outlet during her year, line called Gera Danielle.

What started as a creative outlet during her year spent as an entertainment industry

assistant quickly became a buzzy, celebrity sold in high-end boutiques nationwide. Gera's eye for Soap

sold in high-end boutiques nationwide.

Gera's eye for design and ability to self-educate have served her well

throughout her career, and I am thrilled to have her here to share her story today.

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