Do you think you need a totally original idea in order to start a stellar business? If you do, you might be making a big mistake.

Does this sound familiar…

You have an idea for a business that totally lights you up.

Then you discover it’s been done before—many times.

You feel incredibly disappointed, and you drop the whole thing.

But what if I told you that was actually your cue to jump for joy and go for it?

The wise words of Roger Ebert and Mr. Rogers will back me up on this.

 

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