Gallo: Godfathers of Wine | Wine is Thicker Than Blood | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 21 October 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurking distrust bubble up to the surface when the “unknown Gallo brother,” Joe, Jr., launches a cheese business under the label of Joseph Gallo. Now Ernest, Julio and Joe Jr. fight a final bitter trademark battle in court over the family fortune and legacy.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars at free on Amazon music.
0:04.6	Download the app today.
0:07.0	It's spring 1983 in Atwater, California.
0:20.5	A hundred guests mingle under a large white catering tent at Joseph Gallows Cottonwood
0:25.0	Ranch.
0:26.2	There about 30 miles south of Modesto at a launch party for his new cheese company.
0:31.1	His older brothers Ernest and Julio Gallo forced him out of his job managing their wineries
0:35.9	vineyards 16 years ago.
0:38.4	Now, at 63, he's built his own independent empire as one of the biggest cattle and dairy
0:44.9	farmers in the state.
0:46.9	Having long ago outgrown the name Joe Jr.
0:50.3	He now goes by Joseph.
0:53.5	A helicopter comes in for a landing on the lawn and a few startled guests duck their heads
0:58.7	and run covered.
1:01.5	Ernest disembarks and helps his wife Amelia out of the chopper.
1:05.9	Joseph rushes across the lawn to greet them.
1:08.6	Ernest, Amelia, I'm so glad you could come.
1:11.9	Let's get you something to drink.
1:13.6	Ernest shakes his head.
1:15.3	Actually, Joseph, I can't stay long, but I'd like a tour of the cheese factory.
1:20.5	Joseph is used to his brother's abruptness.
1:23.4	Of course.
	...

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