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I'm David Brown and this is Business Wars.

When Ernest and Joseph Gallo died in 2007 decades after their brother, Julio, it put an end to a family saga that had stretched for the better part of a century.

But the company the brothers founded is still going strong. To this day, it remains a very private business run by three generations of Gallos.

And it's still the largest family-owned winery in the world today. A lot has changed in the wine industry since the Gallos first landed in Modesto, not only the public's tastes, but also the impact of climate change, especially in the wine regions of California like Napa and Sonoma.

On the show this week is Cyril Penn. He's the editor-in-chief of Wine Business Monthly, a trade magazine for the wine industry.

We'll talk about the current state of the Gallo family wine brand and how it fits within the larger wine industry plus. We'll get into how California wildfires are affecting wine production.

At the end, we'll be bringing in Barbara Bogeve, who wrote this series for a quick chat about how she researched this story. All that's coming up next.

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Treachery in the establishment, overconfident public schoolboys and strange meetings on park benches.

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This is a story about a young life caught in the middle of the justice system. Listen to Generation Y on Amazon Music or wherever you get your podcasts.

Cerel Penn is editor in chief of wine business monthly. Cerel, welcome to business wars.

Oh, nice to be here.

What does Gallo mean in the world of wine today? I think everyone has heard the brand name, certainly everyone listening.

But how does the brand fit into the larger wine industry? Oh, in myriad ways, they're the leading family wine company in the world really.

They're the largest US wine company. They have their fingers and a little bit of everything. The wine industry is very fragmented compared to other industries with lots and lots of players, some big ones and lots of small ones, 10,000 wineries in the United States.

But they're in a little bit of everything. They represent on a 20, 25% of all wine sold in the United States.

That's incredible. But I'm wondering what that means both to the everyday wine drinker and to people in the wine business. I mean, you know, there's certain brands have certain, well different kinds of cachet associated with them. When you think of the name Gallo, well, it's certainly a great deal.

Well, it's certainly evolved over the years. I think it's safe to say. But how would you characterize what the brand name Gallo means to the everyday wine drinker and to people in a wine business?

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