The Virt Show.

Time to get buzzed on the hot goss from Hollywood with Abby.

It's the bird show's entertainment bus.

The only jeans campaign more controversial than Sydney Sweeney's right now is Guesses.

So Paul Marciano, the co-founder of Guess, is defending the brand's decision to feature an AI generated model in its

latest campaign, even though it sparked controversy after appearing in Vogue magazine. He's saying

that AI is just the quote unquote new toy in marketing and that it impressed him with its

lifelike look, though he emphasizes.

This isn't a replacement for real models, insisting the next campaign features human talent.

He, the co-founder is known for pushing boundaries since the 1980s, so he's not really swayed

by these critics.

According to sources, he's just curious and open to innovation.

Don't you think at some point or another, we have to put a disclaimer on stuff that says, hey, this is a real woman or no, it is not a real woman. Aren't we there already? Well, there are countries in Europe that now require ads to disclose if Photoshop is used on real people. So I feel like that's going to come out soon. My theory is I don't think the Internet's going to die because of AI.

I think there will be social media networks and organizations in place.

You'll have your AI-free social media, AI-free news channels,

and then you'll have companies that make them put disclaimers on it.

Because as if beauty standards weren't unrealistic and unreachable enough.

Now we're comparing ourselves to computers.

Yeah, there's a real mental blowback on that.

You know, getting back to American Eagle just for a second,

I've been really interested the last couple of days to see what their stock would do.

Because when you're getting this much publicity, you just assume that now you got the attention, there's somebody making money off of that.

...