The Bert Show. Marketing and are we being duped, Jackson? You know, there's a million ways for companies to get us to spend more money, right? And a lot of times you think that you're onto them and that you're smarter than them, but you're not. That's really what it ultimately comes down to. And the tricks that companies use to get you to spend more money really honestly just pry on very basic human

behavior in psychology stupidity stupidity and when i was going through and doing some of the

research for this it made me realize just how stupid and predictable that we are you've probably

heard the classic examples of like ikea's built like a maze so it's hard for you to find your way out. Therefore, you're going to spend more and pick up more items. With my sense of direction, I feel the same way about every store. Right? But they do that on purpose. They make it intentionally convoluted for you to spend more money. Similarly, very nice restaurants will leave out the dollar sign next to prices so that

you stop associating it with a cost of money and it's just a number there. Little things like that

give a lot of way for you to spend more. But then I realize that there's a lot more creative ways

that they do this as well. I think I've told you guys this one before. I knew somebody that

worked in marketing in New York City and they would put, they would hire an entire team

and there would be one person looking at their phone and the other people that they had hired

were looking over the shoulders of this one person and seeing what they were looking at,

which drew attention from strangers that were coming up to say, what are you guys looking at?

What are you looking at? It was like the new Android or whatever. That generates buzz. It's the same way why a club that is completely empty inside will still have people wait in line just so that it generates buzz of people walking around and thinking that maybe they want to go in there. And then after you wait in line, you get inside and you see it's like a freaking desert land. It's like, why did you make me wait?

Yeah.

So I'm going to rapid fire through some of these other ones.

The first one is really crazy.

Apparently companies started making vacuum cleaners that were way quieter,

but they started selling way less because people associated the noise with how effective they were.

Shut up.

So they stopped doing that and then the sales went back up, which is really crazy.

Places like Costco will put these really big ticket expensive items right at the entrance

when you walk in.

And what that does is when customers walk in, they will consciously make the choice,

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