Fuelling a Health Revolution with Bumpin’ Blends CEO Lisa Mastela

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 5 June 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 216: Are you ready for some entrepreneurial Real (Reel)ness? This week, Natalie has the opportunity to connect with Lisa Mastela, the founder and CEO of Bumpin' Blends, for an inspiring conversation. In this episode, Lisa shares her journey from being a pre-med student to creating a successful business that offers delicious and nutritious smoothie blends. With no business or marketing background, Lisa's entrepreneurial path unfolded organically through her passion for nutrition and research. Discover how she turned her personal experience with managing symptoms and using food as a bio-hack into a thriving business. She lets us in on her mindset as an entrepreneur, the importance of setting goals, and the resilience needed to overcome challenges. Lisa also provides valuable insights on bootstrapping funding, acquiring customers organically, and navigating the influencer landscape. Tune in to gain practical advice and be inspired by Lisa's refreshing take on entrepreneurship. Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow @bumpinblends and get yours at www.bumpinblends.com Thank you to our sponsors for making this episode possible. Check out these deals just for you: Bumpin Blends - Head to BUMPINBLENDS.COM and use the promo code REALREEL to get 20% off your first order. Athletic Greens – Get a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase when you go to athleticgreens.com/REALREEL Osea – Get 10% off when you go to Oseamalibu.com and use code REALREEL Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	This podcast is brought to you by Podcast Nation.
0:04.0	I've worked with influencers where I paid 10 grand to an influencer with a million followers,
0:16.0	with the same engagement rates of someone with 10 million followers.
0:20.0	I paid 10 grand to each of them.
0:22.0	The one with 10 million followers bought us two sales, the one with 10 million followers and high engagement and a well-known household
0:29.7	and influence of two sales, the one with one million followers and actually it's
0:34.5	slightly lower engagement rate same exact identical target audience identical got a
0:39.3	65 sales. So it's like that's going to happen.
0:43.0	You never know what's going to, it's like the wild west with influencers.
0:47.0	You have no idea what's going to happen.
0:49.0	So with influencers, we don't just aimlessly go spend 10 grand on every influencer you meet.
0:55.7	We need to test the lotter.
0:57.1	We need to gauge their audience.
1:00.6	Welcome to the Real Real, where I take you behind the Instagram reel and into the real lives of entrepreneurs,
1:06.4	content creators, and anyone who inspires me and may inspire you too.
1:10.3	I'm your host Natalie Barboo and let's get into it.
1:13.0	Well, hello Lisa, thank you so much for coming on my podcast.
1:21.0	Thank you for having me, Natalie Natalie I'm excited to be here.
1:24.9	Me too I'm very excited also because recently in the past like month or so I just had my first
1:31.3	bump in blend smoothie and I think it's such a genius idea.
1:35.0	Thank you. It's a game changer, right?
1:38.0	Especially if you're someone who really loves smoothies in the morning, it just totally changes it.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Natalie Barbu, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Natalie Barbu and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.