4.8 • 705 Ratings
🗓️ 6 October 2023
⏱️ 72 minutes
🧾️ Download transcript
Chris Yano is the CEO of RYNO Strategic Solutions and has been leading the company since 2008. He is an experienced business owner, investor, and philanthropist with a heart for the trades and a successful history working in the home services digital marketing and advertising industry. Chris is also the host of the popular “To The Point Home Services Podcast,” which offers marketing solutions to help more companies grow.
In this episode, we talked about customer relationships, private equity, lead generation…
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| 0:00.0 | Yeah, you get involved. I bet you, no matter who's listening right now, whatever neighborhood or area that you live in, no matter how small it is, probably has some sort of like a Facebook group for that community. |
| 0:09.4 | Oh, yeah. |
| 0:09.9 | Get involved in it. And just don't sell in it. Just go and give a bunch of free information educational stuff. So one of those like two major things that Gary V taught me in our like three years together, like, was you either need to educate someone or you |
| 0:23.9 | entertain them. And if you could do both, if you can entertain and educate them both, |
| 0:27.1 | and it's like the perfect storm. So because we are in businesses that people don't necessarily |
| 0:31.7 | want to have to reach out to us, right? If we don't have, like nobody, like when I hit my garage |
| 0:36.0 | door and had to have you guys come out, I was like, Dan, that is out of... |
| 0:39.3 | Yes. Not because I hit the garage doors, listeners, okay? I only did it one time. It wasn't my fault. But, and then I got upsold and I loved it. That's upsold my phone. It's beautiful. But you can just own your backyard, own your little communities, |
| 0:55.0 | get involved in your groups, get involved in the schools. But you can't just like throw some money to |
| 0:58.6 | sponsorship and then just let them let it sit there and then do nothing with it and think it's |
| 1:01.9 | going to bring in a bunch of business with you. You got to get involved. Like find the boosters and things like |
| 1:05.3 | at your school. We're talking like grassroots shit right now. Welcome to the Home Service Expert, where each week, Tommy chats with world-class |
| 1:13.3 | entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership |
| 1:19.1 | to find out what's really behind their success in business. |
| 1:23.1 | Now, your host, the Home Service Millionaire, Tommy Mello. |
| 1:33.5 | Before we get started, I wanted to share two important things with you. |
| 1:36.3 | First, I want you to implement what you learned today. |
| 1:41.9 | To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. |
| 1:44.9 | So I ask the team to take notes for you. Just text, |
| 1:57.2 | note, N-O-T-E-S, to 888-526-1299. That's 888-526-1-2-99, and you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, |
| 2:01.9 | Elevate, please go check it out. I'll share with you how I attracted and developed a winning team |
| 2:06.7 | that helped me build a $200 million company in 22 states. Just go to elevate and win.com |
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