As far as the seasonal, I go. I mean, I turn the dial up in marketing in the off season because

most companies freeze and they shut the marketing down because they're trying to cut costs.

For me, it's an opportunity to gain market share. And then we'll still market in the summertime,

but we don't necessarily have to keep that dial turned up once we're booked up. So the goal is that

we don't get booked up. We keep buying trucks and we keep hiring because we're always hiring no matter the time of the year. We're always looking to replace our weakest link,

especially on the mover side of things, because we want our guys to have a little fire under them

that says, hey, if you're slacking off, if you come to work sound like weed, you're gone. There's

somebody here ready to take your job, and that way we can just stay sharp. And a lot of

the other companies in our markets, they slow down and their best guys aren't getting the hours

that they need. So if we can crank up the marketing dial and it's giving us a good return,

10x return is ideal or even better, then we keep those guys working and recruit from other companies

too, like our competition.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs

and experts in various fields like marketing, sales, hiring, and leadership, to find out what's

really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you.

First, I want you to implement what you learned today.

To do that, you'll have to take a lot of notes,

but I also want you to fully concentrate on the interview.

So I ask the team to take notes for you.

Just text, note, N-O-T-E-S, to 888-526-1-2-99.

That's 888-526-1299, and you'll receive a link to download the notes from today's episode.

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