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Real Estate Training & Coaching School

FSBO Listings: The Follow-Up Script Most Agents Are Missing

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Careers, Business News, Business, News

4.4705 Ratings

🗓️ 3 June 2026

⏱️ 33 minutes

🧾️ Download transcript

Summary

FSBO sellers are going to list with an agent. The question is whether they list with you or with the agent who has a better follow-up system. In this episode, Tim and Julie Harris break down how real estate agents should handle For Sale By Owner sellers, discount broker objections, seller motivation, and appointment-setting in the 2026 market. Most agents lose FSBO listings because they try to out-discount the discount broker instead of uncovering the seller’s real motivation. Tim and Julie explain why unmotivated sellers are script-proof, how to pre-qualify motivation, and how to use time frame, market reality, and seller psychology to move the conversation forward. What you’ll learn in this episode includes how to identify whether a FSBO seller is truly motivated, how to handle sellers considering limited-service brokers, why agents should stop making FSBO sellers wrong, how to shift the conversation away from commission and toward outcome, and why better training, scripts, and systems are critical for agents who want more listings in 2026. This is the kind of skill-based real estate coaching serious agents need if they want predictable income, stronger listing conversations, and a real career path with eXp Realty and Libertas. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

Transcript

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0:00.0

Every for sale by owner you've ever talked to is going to list with an agent eventually. 80% of them will list within 30 days. The question is not whether they will list. The question is whether they're going to list with you or with the agent who has a better follow-up system than you. Today we're going to talk about that. Let's say you sat down with a homeowner who's clearly going to sell. You did everything

0:21.1

right. They told you they're going to give it a shot themselves first. You smile, you leave a card,

0:26.0

and then you lose hope. But that's a mistake. For sale by owners, actually convert at one of the

0:30.8

highest rates in real estate if you have the right follow-up system in scripts. But almost no agent does.

0:36.6

Today, we'll talk about that too.

0:39.7

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number

0:44.4

one international bestselling authors, Tim and Julie Harris. This is the number one daily radio

0:49.7

show for realtors looking for a no BS authentic real-time coaching experience. What's really working in today's market, how to generate more leads, make more money,

0:58.6

and have more time for what you love in your life.

1:01.0

And now your hosts, Tim and Julie Harris.

1:04.3

So in preparation for today's podcast, Julie and I were on our walk this morning,

1:09.7

and we were talking about one of

1:11.1

Julie's clients in Houston with the first name of Heather, aka Houston Heather. And Julie was asking me,

1:18.3

what she said she's going on these listing appointments for these for sale by owners,

1:22.5

unrepresented owners is what we call them. And more often than not, the sellers are speaking with these discount companies. And we've been working with you guys the last two weeks trying to educate you on how to do battle with those guys. It's not hard, by the way. It's very easy to overcome the discount broker commission issue. Just listen to our past podcast the last two weeks. Like every other show has been about that. Okay. So Julie described the challenge that she

1:45.2

was having with Heather. So why don't you just describe it again? And I think it'll tee it up

1:48.3

perfectly for the content for today. Sure. Well, so Heather doesn't have a problem talking to them.

1:53.7

She's not afraid of the phone. She's making plenty of contact. She takes good notes. But she keeps

1:58.0

running into this discount agent situation, which, again, comes in two flavors.

2:03.0

One is the traditional broker company that that's their USP. The other one is just random agents

2:08.0

that discount as part of their thing. But it keeps coming up. So it would seem, sometimes it seems

2:14.4

like it could be a script issue, but it all starts with pre-qualifying,

...

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