Fruit Street - Take Control of Your Health!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 January 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, and Yotpo**

It’s easier to continue when you have conviction around a social goal, says Laurence. In part 2, Laurence Girard, Founder & CEO of Fruit Street, talks about his conviction in scientific concepts and desire to pursue the business through its various iterations.

According to him, sometimes, when a business fails, it’s not the team or the product or you, but instead, it’s the timing that matters in business. Laurence then speaks about their program where they offer 26 classes that cover different topics such as diet, sleep, cooking, bad food choices, etc.

He remarks that their program is more like a lifestyle improvement program. Fruit Street relies on 3 different channels: the employer's health plan, consumers, and treating patients in the physician network.

He talked about:

* What kept him going
* Timing matters too
* How to get started with Fruit Street
* Their 3 different channels
* Lifestyle improvement program
* Joining the program

Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand.

For more on Fruit Street, visit: https://fruitstreet.com/

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Transcript

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0:00.0	Recorded at Mute Six Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.4	Well, I always felt like from a scientific perspective, there was great evidence behind
0:25.6	diet and lifestyle, having tremendous ability to prevent and treat disease, just based on
0:30.9	the work of, you know, people like Dr. Dean Ornish, for example.
0:33.8	So I really had conviction around the scientific concept.
0:37.3	And it was just obvious to me
0:38.5	why the first version of the company didn't work, right? It was the team. It was the software. It was a
0:43.1	business model. And so I knew that just by tweaking a few things, like you said, that it would work.
0:51.2	And so I had that, you know, conviction to continue pursuing it. I mean, I remember when the first version of it failed, I had that conviction to continue pursuing it.
0:55.0	I remember when the first version of it failed, I had just said to one of the other people about like,
1:00.0	oh, I just wanted to help that one guy that came into the emergency room.
1:04.0	And there was a story, like there was a four or five hundred pound guy that came into the emergency room.
1:08.0	And I was 18 and he died and I was in the room and I was like
1:11.8	I just wanted to help with that right and so that was kind of why I started the company in the
1:16.2	first place it wasn't for financial reasons it was more of a social goal so I think when you
1:20.2	have conviction around a social goal it's easier to continue this podcast is supportedoppo, the leading e-commerce marketing platform for brands looking
1:33.2	to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition.
1:40.2	With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers
1:45.7	come back time and time again.
	...

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