Fruit Street - 88 million American adults are Pre-Diabetic

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 January 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, and Yotpo**

“The most powerful thing you can do is maintain a healthy diet” that's what Laurence recommends. In part 1, we have Laurence Girard, Founder & CEO of Fruit Street, a developer of digital diabetes prevention and weight loss programs.

During a college internship at a healthcare facility, Laurence had an intense experience with an overweight diabetic patient who passed away. This experience led him to Fruit Street. Fruit Street's program is designed to help people with pre-diabetes avoid developing type two diabetes. According to Laurence, approximately 88 million American adults—more than 1 in 3—have prediabetes. Of those with prediabetes, more than 84% don't know they have it.

That's why he advises taking their risk quiz and then a blood test along with a hemoglobin A1C test. There's a need to raise awareness amongst the public and physicians.

He discusses:

* Gratefulness
* Overview of the company
* How to identify pre-diabetes
* Challenges around pre-diabetes
* His motivation behind the brand
* Impact of diet & lifestyle
* Dean Ornish's books
* What's different about Fruit Street
* Being CDC endorsed

Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand.

For more on Fruit Street, visit: https://fruitstreet.com/

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	Recorded at MuteSix Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast.
0:11.0	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.9	And the last thing I was going to say before I forget about exercise.
0:25.6	I mean, you cannot out exercise a bad diet.
0:28.1	You know, you got to, you have to, you know, you could, I mean, just the amount of exercise
0:33.0	you have to do to just burn off the smallest amount of food, It's like, you know, to burn 100 calories,
0:38.9	it's like what running about a mile, something like that.
0:41.7	And so the most powerful thing you can do is diet.
0:45.0	But in our program, you still want to encourage
0:47.2	150 minutes of moderate physical activity per week,
0:50.0	but you also have to really take care of the diet side,
0:52.0	getting your fruit and vegetables in and that kind of thing as well.
0:58.9	This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
1:06.4	Now, I'm sure many of you know, customer retention is the new acquisition.
1:11.2	With Yoppo, brands can provide value through a strategic loyalty program and ensure
1:16.3	shoppers come back time and time again.
1:19.3	Want to know more?
1:20.3	Visit Yotpo forward slash story of a brand.
1:23.0	That's Yotpo.com forward slash story of a brand and turn your one-time shoppers into lifelong brand lovers.
1:34.0	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
	...

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