Carro - Sell More Together

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 January 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Yotpo**

“Sell more together,” that's the tagline as well as the idea behind Carro. In part 1, we have David Perry, Founder and CEO of Carro, a brand that helps other brands build out their offering.

David is originally from Northern Ireland. He explains that collaboration between brands and between brands and influencers leads to more traffic and attention. According to him, influencers make the mistake of not reading the marketplace. He advises that they must own their stores, customers and build their collection.

Carro is a company that fulfills the needs of the actual shoppers. To Carro, influencers should be considered a retailer who sells products. He also believes that influencers and brands can be tastemakers in their markets.

In part 1, he discusses:

* Gratefulness
* Overview of the brand
* Who's an influencer 2.0
* How Carro technology works
* Collaboration, curating, and marketplace
* Affiliate links these days
* Tastemaker influencers

Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand.

For more on Carro, Visit: https://getcarro.com/

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	Recorded at Mute6 Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:25.2	We're all about trying to get brands attention, but we also want to get them sales. And you can see how the two start to merge in a way. The more that you
0:29.9	collaborate, the more that you actually can get that traffic and attention for free. And so
0:36.2	that's why we ended up with the tagline, sell more together.
0:40.0	And that was really the idea.
0:41.3	If we can just get all these brands to start to collaborate with each other, it's incredibly
0:46.0	efficient.
0:50.6	This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
0:58.3	Now, I'm sure many of you know, customer retention is the new acquisition.
1:03.1	With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back time and time again.
1:11.1	Want to know more?
1:12.2	Visit Yotpo forward slash story of a brand.
1:14.5	That's Yotpo.com forward slash story of a brand and turn your one-time shoppers into
1:22.4	lifelong brand lovers.
1:25.9	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:31.5	Like always, we have an amazing guest and company that we're going to feature on today's show.
1:36.2	But before we do, I have a question about gratefulness.
1:39.5	And so, David, is there a time that you can remember and share with us when someone provided you with some
1:46.7	sort of level of support, whether it was money, advice, wisdom, whatever it is, but it made you feel
1:53.3	grateful because it meant that they believed in you or your vision or your potential. I've actually
	...

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