From Zero Sales to $75,000 in 2 Weeks Using ONE Postcard with Luke Jaten » 1426
Real Estate Investing Mastery Podcast
Joe McCall
4.8 • 551 Ratings
🗓️ 11 February 2026
⏱️ 49 minutes
🧾️ Download transcript
Summary
I’ve been using direct mail since 2006, and every time someone says postcards are dead, I just smile. This conversation with my good friend Luke Jaten is proof that simple, old-school marketing still works incredibly well when you do it right. While everyone else is fighting over clicks, algorithms, and rising ad costs, Luke is quietly helping businesses generate massive results with one ugly postcard.
What really stood out to me was the story of a local window installer who spent $50,000 on online ads and got zero sales. Luke helped him send a small batch of postcards, tested two versions, and one of them produced $75,000 in sales in just two weeks. Same business. Same market. Completely different outcome.
This isn’t about clever copywriting or reinventing the wheel. Luke shows how to take marketing that’s already working online and simply adapt it for direct mail. No long learning curve. No complicated funnels. Just smart testing and focused execution.
If you’re looking for a powerful side hustle, a way to fund your real estate deals, or even a full-time income helping businesses grow, this episode will open your eyes to opportunities most people are ignoring.
What’s Inside:
—Why direct mail is more effective now than ever
—How one postcard generated $75,000 in two weeks
—The power of testing small before scaling
—Turning simple marketing into a high-income skill
Transcript
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| 0:00.0 | Welcome. This is the Real Estate Investing Mastery podcast. |
| 0:26.8 | How would you like to get paid doing direct mail for other people? Listen, most people think direct mail is dead, postcard to dead. And honestly, that belief is costing them a lot of money. |
| 0:32.2 | While everyone else is fighting over clicks, PPC, making money, leads, getting leads online, |
| 0:37.3 | direct mail is making a huge, |
| 0:39.4 | quiet comeback, and is working insanely well right now. In this episode, I'm going to be interviewing |
| 0:44.6 | a good friend of mine. His name is Luke Jait. He has helped businesses, hundreds and hundreds of |
| 0:48.8 | businesses grow using ugly postcards, not the fancy ones, the ugly, simple postcards that are pulling in the |
| 0:55.7 | best results, better than internet marketing type of people. Now, we're going to talk about why |
| 1:00.0 | direct mail is actually getting more affected in a digital world, why businesses are doubling |
| 1:04.7 | down on direct mail right now and how some people, like you and me, could be getting paid |
| 1:10.1 | just helping these businesses run these |
| 1:13.2 | direct mail campaigns. This isn't about working harder. It's about doing something simple that |
| 1:17.0 | still works today. And almost nobody is paying attention to it. So if you want a smarter way to market |
| 1:21.9 | or if you want a real opportunity that you probably have not considered yet, stick with me. |
| 1:26.0 | This is going to be a great podcast. This is for you. Hey, what's up, guys? Joe McCall here. I'm with a good friend of mine. His name is Luke Jaton. I have made millions of dollars. Thanks to this guy, Luke Jaton. And he's a humble guy, super smart. One of the smartest guys I know in the marketing, direct response marketing business. |
| 1:46.3 | And Luke has been become a friend of mine over the years. And I'm excited to have him on this |
| 1:50.8 | podcast. We're going to be talking about how you can use a little bit of what he does to make a good |
| 1:56.6 | side hustle, maybe even a full-time income, being a, I don't know what Luke even calls it yet. |
| 2:02.2 | He's been telling me about it. I'm really excited because this is different than anything I've |
| 2:05.7 | ever seen before. But to kind of be like a consultant in the direct mail space, and there is a |
| 2:12.3 | huge demand and a huge need for this as well. We're going to be talking about how you can do what he's been doing for years and what I've |
| 2:19.8 | been doing for years in your own business and accelerate and grow from there. |
... |
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