From Weddings to Winning Exits: How Kerri Glover Built & Sold a 7-Figure Service Brand

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 28 July 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode, Kerri Glover, M&A Advisor at Sagewood and the former founder of one of Colorado’s largest wedding planning firms. Kerri reveals how she went from bootstrapping a solo wedding planning side hustle to building a 20-person team, operating globally, and eventually selling her service-based business for a 7-figure exit. She shares the behind-the-scenes of preparing for a successful sale, covering everything from SOPs and financial clean-up to branding decisions and letting go of founder dependence. Kerri also offers her perspective on the biggest mistakes sellers make, how real estate impacts deal timelines, and what buyers really want in today’s market. Whether you’re building a service business or planning your next move, this conversation is packed with timeless advice on how to turn your business into a valuable, transferable asset. -- With over two decades of experience in the wedding industry, Kerri Glover's journey is a testament to passion, innovation, and entrepreneurial spirit. Her expertise, honed through planning over 1,500 weddings globally and contributing to the creation or redevelopment of 25 venues, is matched only by her insatiable thirst for knowledge. With an MBA from Regis University and a Juris Doctorate from Albany Law School, Kerri brings a unique blend of creative vision and business acumen to every project she undertakes. In 2016, Kerri sold her firm, the largest wedding planning company in Colorado, with Sagewood Advisors, where she is now an M&A Advisor helping others do the same. Kerri Glover on LinkedIn: https://www.linkedin.com/in/kerrilglover/ Websites: https://gosagewood.com/ - https://www.weddingvenuebroker.com/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.
0:06.1	If you are an operator right now running a business and you're thinking about exiting,
0:10.8	you are going to want to get a free online business valuation on the exit landing page.
0:16.7	Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.
0:23.0	So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into
0:28.1	the interview.
0:29.2	Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online
0:34.2	businesses.
0:35.2	Flipa manages over a billion in deal value annually and combines
0:39.4	expert buy and sell side advisory with its market leading valuation tool, deal room,
0:43.9	off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.
0:50.9	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they
0:54.8	have done it. The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of exits. It's a world
1:05.1	occupied by a small few, but accessible to many. On this episode of the exit, I sit down with
1:10.0	Kerry Glover.
1:15.9	She's a fantastic entrepreneur and now M&A advisor at Sagewood,
1:19.7	and just a fantastic conversation here about transferability and a lot of wide-ranging topics.
1:23.0	My favorite concept around transferability
1:25.3	is that not only is it important to have standard operating
1:28.4	procedures in place to make your business transferable, but that supercharges not only the value
1:34.7	of your business, but it provides a framework for a buyer. And I think that there's so many
	...

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