Let's talk about social media versus search engines. This is a common misconception when it comes to Pinterest. And in our industry, Pinterest is one of the number one sources of traffic for several e-commerce boutiques. So this week in our bonus episode, I wanted to bring you back to one of my absolute favorite episodes with Kate all as we talk about the basics of Pinterest and how you can get started.

You guys, this is such an underutilized platform for so many newer boutique owners and I'm

going to say even some really experienced boutique owners.

Over the years, I have found Pinterest to be one of our very top refers of traffic at

the boutique hub.

So I wanted to make sure that you had an opportunity to use this awesome traffic source as well. So get ready for

this bonus episode with Kate All on the basics of Pinterest. Let's talk about your business,

strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

All right, you guys, there is no secret that women's fashion is the number one most pinned

category on Pinterest.

So for boutique owners and wholesale brands alike, the opportunity to reach potential

customers there is pretty astounding.

Now, given the fact that Pinterest is known as a dreaming platform well meaning that customers are

going there women are going there on a daily basis to dream up what is next in

their wardrobe what is next in their life think about it their ideal house their

ideal recipe ideas their ideal fashion their ideal body they're dreaming

about what they want to come next

in their life. So while Pinterest isn't a short-term strategy like Instagram, for example, or

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