From the Vault: 5 Critical Tips for Holiday Sales

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 29 September 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is a Season 1 Solo intended to help you prep for the holidays and boost fourth quarter sales.

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful next season.

Want more tips, strategies, and sales boosters? Click here to watch our 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub’s Holiday Marketing Masterclass.

For show notes click here.

Original release date: Nov. 16, 2018

Resources:

Ashley Alderson: Instagram

Boutique Summit 2024

2024 Boutique Boss Planner

The Boutique Hub Membership

Boutique Hub Black

Hubventory.com

Transcript

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0:00.0	Okay, it's that time.
0:02.9	Even if you don't think it's that time, it's always that time.
0:05.9	You know what time it is?
0:06.7	It's time for the fourth quarter.
0:08.2	It's time for the holidays.
0:09.5	It's time for the biggest retail season of the year.
0:12.7	So bringing you back to this bonus episode all about five critical tips for holiday
0:17.5	sales.
0:18.3	I'm going to dig into some of the biggest mistakes that I see boutiques
0:22.0	making, but the biggest opportunities that you could be leveraging right now as you get ready
0:26.6	for the holiday season. So get ready for this bonus episode on five critical tips for
0:31.6	holiday sales. Let's go. Let's talk about your business, strategy, and the juicy details of what actually works,
0:43.0	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. How do we
0:48.4	scale your company and do it with the balance and the happiness that we all seek? Let's hear from
0:53.2	those insiders, experts,
0:54.8	and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique
0:59.0	hub, and I can't wait to chat.
1:16.1	Hey guys, welcome back to this week's podcast and we're ready to do it a little bit different this week.
1:17.0	This time it's just me, all by my lonesome, coming to you directly to speak to you about
1:22.1	one of the most important things that should be on your plate right now.
1:25.8	Now I know we are full speed ahead into the fourth
1:28.4	quarter and we're just a few weeks away from the crazy holiday season. And traditionally,
	...

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