Welcome to Deer Found Her from the forum where we're shining a spotlight on the women building incredible businesses inside the Deer Found Her forum community because every woman business owner deserves the chance to tell her story to share the lessons, the pivots, and the winds that come from building something of her own.

These are the stories from our community, real women, real businesses, real inspiration.

I'm your host, Lindsay Pinchuk, and I am excited to introduce you to the founders who remind us all what's possible when women come together.

Welcome back to another episode of Dear Founder. I'm so excited that today I have my friend

here, Shane Shaps, who is the founder of Big Voice Social. Shane, welcome to Dear Founder. Thanks, Lindsay.

Thanks for having me. I'm so excited. I'm so excited that you're here. I'm so excited to share the

story of your business and the growth of your business over the last

couple of years since I've met you. But before we get into it, I want you to tell everyone

a little bit about big boy social and what you do. So we are an outsourced voice to the brands

we work with. I sort of happened into this sort of out of nowhere. In 2008, I had gone from several

iterations of being my own boss, being an entrepreneur. I had this business rolled into this

business, rolled into this business. And I sort of landed on this. At the time, I was a sales rep

peddling some cute little gift items in my hometown of Louisville, Kentucky. And then I had

friends in Chicago and L.A. and some other cities that were also peddling these products for me.

And one of my customers was a local little gift store. This was 2008. Facebook was pretty new.

And he said, I see you on Facebook all the time. Do you think you could help me with my store?

And I was like, okay, sure. And then sort of one thing led to another. From him, I got a referral. Somebody called me and said, I've seen what you're doing at that store. I'd love to have coffee with you. I just left my six-figure position at a huge company, going into a startup, and we want to hire you on an outsource basis.

And I said, to do what? And she said to handle our social media. So at the time, I had no idea that was a career. And I've grown it over these years, added on a team. And we just keep

learning. So that's just a little bit about what we do. Tell us a little bit about the

services that you provide. Sure. So we work with businesses of all shapes and sizes, but I will say

the majority of our clients are small businesses, some medium, but rarely do we work with a large

company because typically they have an in-house team who does what we do. And what we do is create a persona behind the

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