Brynn Putnam: 2xTech Founder of MIRROR and Board
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 18 November 2025
⏱️ 36 minutes
🔗️ Recording | iTunes | RSS
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Summary
See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.
Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you’re meant to do next?
Episode Breakdown:
00:00 Building a Community for Women Entrepreneurs
02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder
05:47 The Sale of MIRROR: Insights from a Successful Acquisition
09:04 Raising Venture Capital: Challenges and Experiences
11:48 Lessons Learned: The Importance of Partnering with the Right Investors
14:57 The Launch of Bored: A New Era of Family Gaming
17:59 Marketing Strategies for a New Product
20:58 The Story Behind Bored: Reimagining Family Game Night
24:05 Building Relationships with Investors
27:06 Key Takeaways for Aspiring Female Founders
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Transcript
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| 0:00.0 | Dear Founder, it's your host, Lindsay Pinchuck. |
| 0:03.5 | You know, when I started my first business, I didn't have a community. |
| 0:09.3 | I didn't have other women to turn to for advice or even to say, I get it. |
| 0:15.1 | That is exactly why after I sold my first company and exited, I built the deer found her forum, a space where |
| 0:23.0 | women business owners can connect, collaborate, and grow together because running a business |
| 0:28.0 | shouldn't feel lonely ever. And this holiday season, we have a big gift for you, our community. |
| 0:35.5 | We're getting ready to drop something really special, a limited opportunity |
| 0:39.0 | to join the forum and lock in exclusive pricing before the cost goes up in 2026. Plus, we have some |
| 0:46.1 | incredible bonus opportunities for you. If you've been thinking about joining us, now is your moment. |
| 0:52.2 | So get on the wait list. I've linked it in the show notes so that you |
| 0:55.2 | get first dibs on this opportunity when it goes live. You can find the link again right in the show |
| 1:00.8 | notes and trust me, you don't want to miss this because you and your business deserve a support |
| 1:05.4 | system. You don't have to do this alone anymore. And now on to today's episode. |
| 1:12.7 | Welcome to Dear Founder, the podcast that pulls back the curtain on what it really takes |
| 1:18.6 | to build and grow a successful business. No gatekeeping, no fluff, just real talk. |
| 1:25.3 | I'm your host, Lindsay Pinchuk, award-winning entrepreneur, founder, and proud |
| 1:29.7 | member of the 1% of female founders who've led their company to an acquisition. I bootstrapped |
| 1:36.0 | my first company from $500 to seven figures before selling it. I learned more from the mistakes |
| 1:41.7 | than from the wins. What started as a podcast here has grown into a movement, supporting female entrepreneurs |
| 1:48.4 | like you through not only this show, but also on our social media, at our live events, |
| 1:54.3 | and in our online community, The Deere Found Her Forum. |
| 1:57.7 | Each week, I sit down with some of the most influential female founders of our time |
... |
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