From Passion to Product: The Story Behind Rootify & Cycle Sync

Sad to Savage

Shelby Sacco

Education, Self-improvement, Health & Fitness, Mental Health

5.0 • 667 Ratings

🗓️ 1 June 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I’m joined by my incredible business partner Nate to share the raw, behind-the-scenes story of how Rootify and our first product Cycle Sync came to life. This is something I have been SO excited to share with you guys. It is truly a company and product built with all of you in mind and I am so proud to be a part of it. Here’s what we dive into: — The real reason we created a hormone-support supplement for women — The shocking truth about how underfunded and overlooked women’s health research actually is — What it’s really like to build a wellness brand from the ground up — A full breakdown of Cycle Sync: the ingredients, the science, who it’s for, and how it helps — A sneak peek at the powerful products we’re launching next — And so much more — you do not want to miss this one! This episode is for anyone dreaming of building something that matters — or anyone who’s interested in learning more about their hormones, menstral cycle or womens health. Strong roots. Stronger you. 💛 Listen now on Sad to Savage 💬🎙️ Our website will be live tomorrow and I will update and add the link here! WEBSITE Until then, if you want to recieve early access to our product, join our email list here! OUR ROOTIFY SUPPLEMENTS INSTAGRAM Shelby's Instagram Nate's Instagram TRACK YOUR CYCLE DOWNLOAD Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hi, besties, and welcome back to the Sad to Savage podcast. I'm your host, Shelby Sacco. In today's
0:05.9	episode, I am so excited for you guys to hear about. I have teased it a bunch, talked about it a bunch,
0:12.6	but I have a second company that I finally get to share with you guys. It is called Routify. I'm a co-founder,
0:19.3	co-owner, and I have my business partner on today. His name is
0:22.7	Nate Bleedecki to talk about our first product, Cyclesync. We're launching on June 6th, but we have
0:29.7	early access available on June 2nd. I'll have everything linked in the bio of this episode,
0:34.0	and I just cannot wait to dive in and talk about everything. In the episode, we cover the
0:38.9	product, the company, the science behind it, the research. We cover starting a company as two
0:44.9	entrepreneurs, also talk through future products that we have, how we know each other, just so
0:50.6	much in this episode. We dive really deep into hormones, the menstrual cycle. It is one of my
0:57.1	favorite episodes, and I can't wait for you guys to hear what we've been building. Well,
1:01.0	what I've been building over the last six months and what Nate has been working on for years.
1:04.6	It is just so cool. So without further ado, we're going to jump into the interview.
1:09.6	Now I'm here with my business partner, Nate.
1:11.5	I'm so excited. He is awesome and you guys are going to love him. And I cannot wait for you guys
1:16.1	to hear about our company and the product from him because he's so smart and he's so good at
1:20.7	talking and explaining. So without further ado, Nate, please introduce yourself and welcome to
1:24.8	the Sadd Savage podcast. Absolutely absolutely thanks for having me shelby
1:28.2	i'm super stoked about launching a rootify this week a little bit about me i'm a registered
1:33.5	dietitian i have a master's in public health from the university of michigan which is also where i did
1:37.9	my dietetic internship and i've kind of changed my my course over the past couple years started out
1:43.8	mainly working in sports and kind of slowly, you know, changing that to working with a lot of functional clients and a lot of women in kind of different phases of their life and kind of helping them improve their health and do, you know, be the best person they can be.
	...

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