From Passion to Product: The Story Behind Rootify & Cycle Sync
Sad to Savage
Shelby Sacco
5 • 667 Ratings
🗓️ 1 June 2025
⏱️ 51 minutes
🧾️ Download transcript
Summary
In this episode, I’m joined by my incredible business partner Nate to share the raw, behind-the-scenes story of how Rootify and our first product Cycle Sync came to life. This is something I have been SO excited to share with you guys. It is truly a company and product built with all of you in mind and I am so proud to be a part of it.
Here’s what we dive into:
— The real reason we created a hormone-support supplement for women
— The shocking truth about how underfunded and overlooked women’s health research actually is
— What it’s really like to build a wellness brand from the ground up
— A full breakdown of Cycle Sync: the ingredients, the science, who it’s for, and how it helps
— A sneak peek at the powerful products we’re launching next
— And so much more — you do not want to miss this one!
This episode is for anyone dreaming of building something that matters — or anyone who’s interested in learning more about their hormones, menstral cycle or womens health.
Strong roots. Stronger you. 💛
Listen now on Sad to Savage 💬🎙️
Our website will be live tomorrow and I will update and add the link here!
Until then, if you want to recieve early access to our product, join our email list here!
Transcript
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| 0:00.0 | Hi, besties, and welcome back to the Sad to Savage podcast. I'm your host, Shelby Sacco. In today's |
| 0:05.9 | episode, I am so excited for you guys to hear about. I have teased it a bunch, talked about it a bunch, |
| 0:12.6 | but I have a second company that I finally get to share with you guys. It is called Routify. I'm a co-founder, |
| 0:19.3 | co-owner, and I have my business partner on today. His name is |
| 0:22.7 | Nate Bleedecki to talk about our first product, Cyclesync. We're launching on June 6th, but we have |
| 0:29.7 | early access available on June 2nd. I'll have everything linked in the bio of this episode, |
| 0:34.0 | and I just cannot wait to dive in and talk about everything. In the episode, we cover the |
| 0:38.9 | product, the company, the science behind it, the research. We cover starting a company as two |
| 0:44.9 | entrepreneurs, also talk through future products that we have, how we know each other, just so |
| 0:50.6 | much in this episode. We dive really deep into hormones, the menstrual cycle. It is one of my |
| 0:57.1 | favorite episodes, and I can't wait for you guys to hear what we've been building. Well, |
| 1:01.0 | what I've been building over the last six months and what Nate has been working on for years. |
| 1:04.6 | It is just so cool. So without further ado, we're going to jump into the interview. |
| 1:09.6 | Now I'm here with my business partner, Nate. |
| 1:11.5 | I'm so excited. He is awesome and you guys are going to love him. And I cannot wait for you guys |
| 1:16.1 | to hear about our company and the product from him because he's so smart and he's so good at |
| 1:20.7 | talking and explaining. So without further ado, Nate, please introduce yourself and welcome to |
| 1:24.8 | the Sadd Savage podcast. Absolutely absolutely thanks for having me shelby |
| 1:28.2 | i'm super stoked about launching a rootify this week a little bit about me i'm a registered |
| 1:33.5 | dietitian i have a master's in public health from the university of michigan which is also where i did |
| 1:37.9 | my dietetic internship and i've kind of changed my my course over the past couple years started out |
| 1:43.8 | mainly working in sports and kind of slowly, you know, changing that to working with a lot of functional clients and a lot of women in kind of different phases of their life and kind of helping them improve their health and do, you know, be the best person they can be. |
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