From Orthopedic Surgeons to Steel Suppliers: How Facebook Ads Can Scale Any Business with Rachael Doukas: An EOFire Classic from 2021
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 21 July 2023
⏱️ 29 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Rachael Doukas is the founder of Doukas Media and specializes in generating online marketing success for companies in industries that tend to underestimate the power of digital advertising.
Top 3 Value Bombs
1. Understand who you're marketing to. Know their needs and how to help them. Make your campaigns about them in order to develop trust.
2. Dig deep in your campaigns and see who you're reaching and what you're communicating to them.
3. Consistent branding, re-marketing techniques, and understanding your audience can build trust through Facebook ads.
Want to Grow Your Business in a Predictable and Scalable Manner? Apply for a Free 30-Minute Discovery Call - Rachael's Website
Sponsor
HubSpot: HubSpot's AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence
Transcript
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| 0:00.0 | Boom Shake the room Fire Nation, JLD here and welcome to entrepreneurs on fire |
| 0:06.7 | brought to you by the HubSpot Podcast Network the audio destination for |
| 0:10.5 | business professionals with great shows like Creator Science. |
| 0:14.0 | Today we're pulling a timeless EO Fire episode from the Archives so the giveaway may not be active |
| 0:18.8 | and we'll be talking about orthopedic surgeons to steal suppliers, how Facebook ads can scale any business |
| 0:24.7 | with Rachel dukas. Rachel is the founder of Duke's media and specializes in |
| 0:29.7 | generating online marketing success for companies and industries that tend to underestimate the power of digital. and dig deep in your campaigns to see who you're reaching and consistent |
| 0:43.8 | branding and remarketing techniques are key and so much more and a big thank you for |
| 0:48.3 | sponsoring today's episode goes to Rachel and our sponsors. |
| 0:52.6 | Artificial Intelligence has made a splash in the headlines and for good reason. |
| 0:56.7 | The digital landscape is changing quickly and AI is a huge part of that. |
| 1:01.2 | If you're feeling behind the curve, don't worry HubSpot has got your back. HubSpot's AI Power |
| 1:06.4 | Tools, including their content assistant and chat spot, are a perfect place to start learning the power of AI. |
| 1:12.8 | Here's how they work. |
| 1:13.8 | HubSpot's content assistant helps you brainstorm create |
| 1:16.5 | and share content in no time. |
| 1:18.2 | And you can do it all right inside. |
| 1:19.6 | They're super easy to use CRM platform. |
| 1:22.4 | And with ChatSpot, HubSpot's |
| 1:23.9 | conversational bot and CRMWiz, you can not only quickly pull up |
| 1:27.2 | reports for data and metrics, but also learn how to automate manual tasks |
| 1:31.1 | inside HubSpot for better engagement with customers and more closed |
... |
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