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Boutique Chat

From Online to Brick and Mortar During a Pandemic

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 15 February 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0

This week, I'm so pumped to talk to Tessa Blakeney, the founder of Silk and Honey Boutique,

0:04.8

who I adore following on Instagram. They have such cute branding, such cute clothes. I bought

0:10.1

a really cute pair of shoes there recently, to be honest. And Tessa and I today are going to talk

0:15.2

all about her journey through starting online, then opening a brick and mortar in the middle of

0:20.3

2020,

0:21.3

and what she's learned along the way as a brand new boutique owner.

0:24.3

So those of you who are newer in business that are looking for getting traction and what do

0:28.7

I learn from the start about marketing and managing my money and how do I get that first push

0:34.3

to grow my business?

0:35.6

This is a really good podcast for you.

0:39.7

Tessa is so sweet and genuine and has done a tremendous job building her business and paying herself using the profit-first method.

0:45.7

So I hope you enjoy meeting Tessa, the founder of Silk and Honey Boutique. This is such a great episode,

0:51.3

guys.

0:56.9

Let's talk about your business, strategy, and the juicy details of what actually

1:01.1

works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

1:06.7

How do we scale your company and do it with the balance and the happiness that we all seek?

1:11.3

Let's hear from those insiders, experts, and strategists that actually make it happen.

1:15.5

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

1:22.5

All right.

1:23.2

Hey guys, welcome back to the podcast this week.

1:25.3

I am so pumped.

1:26.6

I just bought the cubes pair of shoes at this awesome online and brick and mortar boutique from Tennessee. And I happen to have the owner here. Tessa Blakeney, thank you so much for joining me on the show today. Thank you so much for having me. I'm excited to be here and talk with you today. Yes. I want to start with where you started. So I know now we were going to

...

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