From NHS to Luxury Dentistry: How Dr. Rhona Eskander Built a High-Value Brand

Screw The Clout

Bleav and Steve Stanulis

Spill The Tea, Personal Journals, Society & Culture, Tv & Film, Gangs Of New York, Celebrity, Steve Stanulis, Personal Stories, After Shows, The Replacements

5.0 • 996 Ratings

🗓️ 16 December 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Dr. Rhona Eskander breaks down the uncomfortable truth about healthcare, money, and value. Starting her career inside the UK’s NHS system, she explains why “fixing problems” is very different from “creating value” — and how that mindset shift led her to build a luxury dental brand. We talk about why healthcare professionals are afraid of looking “money-driven,” how people actually buy emotionally (not logically), and why branding, environment, and perception matter just as much as technical skill. Dr. Eskander also dives into the psychology of smiles, social media’s impact on self-image, and why investing in aesthetics is not vanity — it’s strategy. This episode challenges the traditional healthcare mindset and forces you to rethink what luxury really means in professional services.

Transcript

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0:00.9	Welcome to another episode of Screw the Cloud.
0:03.9	We have another amazing guest.
0:06.3	Before we even introduce her, I want to thank you guys for making Screw the Cloud a top five podcast on Apple.
0:15.8	And again, it's not because of my voice, which is, you know, as a lot of you out there know, I like to think,
0:21.5	it's because I have amazing guests like this throughout the globe and another amazing entrepreneur.
0:28.9	Today, on Screw the Car, we're joined by Dr. Rona Ascander.
0:34.4	She's an award-winning dentist, media personality, and one of the most influential voices
0:40.6	in modern cosmetic dentistry. She has been featured in Forbes, Vogue, The Times. I mean,
0:47.5	she's pretty much done it all. And I'm very excited to speak to her today. And Rona, how are we doing
0:53.9	today?
0:55.0	Yeah, thank you so much, Steve.
0:56.4	I always find it a little bit awkward and then people talk about you, right, in an introduction.
1:00.3	I'm very happy to be here.
1:02.7	I'm happy you came on and thank you for taking the time because, you know, obviously I'm in New Jersey today and you are in the UK, so there's a little bit of a difference.
1:12.7	So I appreciate taking the time out of your busy schedule.
1:17.3	So let's kind of get into things.
1:20.8	Is this something, dentistry and all this, is this something that you always interested in?
1:26.0	Is it something you kind of fell into?
1:28.2	How did you even get into this whole profession? So dentistry, I think, on the surface of it,
1:36.0	is like a profession that people often think, why on earth would you want to spend your time
1:39.2	looking at people's mouths? And actually, relating back to the USA, it was my aunt. So I come from a family of medics.
1:46.8	My parents are doctors, everyone in my dad's family. And naturally, I was surrounded by that.
	...

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