Welcome to another episode of Screw the Cloud. I am super excited to announce that we are almost

at a million downloads. We are like 100 downloads away from hitting a million. And I want to

thank everybody for listening. I'm super humbled. And again, this was a journey that,

believe me, wasn't easy. There were times where I was thinking about quitting, saying, what do I need to do this? And again, it's just perseverance.

And it just goes to show you if you want to do something, you got to keep going. Nothing's easy, right? So today I want to talk

about building a business and trying to chase cut at the same time. And again, a lot of people

have issues deciphering between the two. So I want to go over a couple things today, how you can build a business without chasing

cloud.

So let's go over the myth about cloud.

Does cloud equal cash?

So the key points today are 90% of the content creators aren't business owners.

They create content, but does that really help their company?

Does a viral moment actually build a custom base?

So let's talk about that.

Does a viral moment, even if it's related to your business, does that turn into sales?

That's what a lot of people have trouble deciphering.

Does viral content create the sales?

And my take is it does not because usually... viral content create the sales.

And my take is it does not because usually a lot of people are not savvy enough,

and I'm not saying everybody out there is when they put something out with a new business,

and I've been guilty of this as myself with a lot of stuff, they don't have a follow-up at the end of the video or a call-to-action page. So yes, it's great. You've got eyes on it, but now where do they go? What's the call to

action? And again, I've been guilty of it by publicists who I've worked with for many years, who is an old school

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