From Nail Polish to $100M Exit: Tracy Holland's Beauty Journey

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 16 February 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Tracy Holland, founder of Inner Fifth and Goodwill Brands, shares insights from building and selling Hatch Beauty, a company that co-created beauty brands with retailers. Starting with scented nail polish in her 20s, Tracy developed deep retail relationships that led to founding Hatch Beauty in 2009. She discusses the challenging journey of taking the company to market twice – first pulling it off at $50 million revenue when realizing rapid growth would soon hit $80 million, then successfully selling at nearly $100 million with 18% EBITDA margins. Tracy emphasizes crucial lessons about exit planning, including having upfront discussions with partners about exit strategy, carefully managing information exposure during the sales process, and understanding the differences between strategic and private equity buyers. She also stresses the importance of letting the market determine valuation rather than setting price expectations prematurely. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. -- Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands. Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent, especially other women entrepreneurs. Websites Mentioned In The Episode: https://innerfifth.com/ - https://goodwillbrands.com/ LinkedIn: https://www.linkedin.com/in/tracyholland/ Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on
0:05.7	Flippa. If you are an operator right now running a business and you're thinking about exiting,
0:10.8	you are going to want to get a free online business valuation on the exit landing page.
0:16.7	Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.
0:23.0	So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into
0:28.1	the interview.
0:29.2	Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online
0:34.2	businesses.
0:35.2	Flipa manages over a billion in deal value annually and combines
0:39.4	expert buy and sell side advisory with its market leading valuation tool, deal room,
0:43.9	off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.
0:50.9	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they
0:54.8	have done it. The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of exits. It's a world
1:05.1	occupied by a small few, but accessible to many. On this episode of the exit, I sit down with Tracy
1:10.8	Holland,
1:11.5	and we talk about her exit of Hatch Beauty.
1:14.3	This is a really fantastic story
1:16.2	because we talk about all the ups and downs
1:19.6	of not only going to market to exit a business,
1:23.2	but pulling it off the market.
1:25.7	And I think there's some incredible knowledge
	...

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