Life shouldn't be hard. Life should be a fun-filled adventure every day, so now

start joining up dots. Step into your talents, your skills, your God-given gifts,

and tell your boss you don't deserve me. I'm out of here. It's time for you to

smash that alarm clock and start getting the dream business and life. You will

of course are dreaming of. Let's join your host David Ralph from the back of

his garden in the UK, or wherever he might be today, with another jammed pack

episode of the number one hit podcast, Join Up Dots.

Yes, I love a good morning to you, though. Good morning from Borough, Borough, to Birmingham,

from Melbourne to Manchester. Thank you so much for being here on another episode

of a Join Up Dots. Well, today's one, slightly unusual, as you know, when you come

over to Join Up Dots, we don't often get a lot of British people on the show, but

today we certainly have. He's a big inspiration to me, because I can't imagine how he got

this company off the ground. As they say, he is the founder of the British

Snack Company, and since humble beginnings in 2013, his mission has been to create the

tastiest snacks money can buy. Lovingly crafty, they're outrageously delicious, and

quintessentially quirky, that's hard to say. Our products can be found in supermarkets,

pubs, and independent shops across the world, hand-cooked in the UK, using exclusively

British potatoes, our crisps combine no nonsense flavors with classic crunch. Now, their first

product, awfully posh pork crackling, was developed by today's guest in his mum's kitchen,

and then the company was founded to scale up production and launch the pork crackling

to the UK market. Now, this isn't just a profit-making exercise, as they're made on a farm,

but not only grows its own potatoes, but is powered by renewable energy too, so these

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