From Fans to Shareholders: How Individuals Can Now Invest In Professional Sports
The Tony Robbins Channel
Tony Robbins
4.3 • 6.9K Ratings
🗓️ 3 September 2025
⏱️ 71 minutes
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Summary
Welcome to the Holy Grail of Investing Podcast with Tony Robbins and Christopher Zook!
Our hosts dive deep into the revolutionary world of professional sports investing with special guest Sam Kennedy, President and CEO of the Boston Red Sox and CEO of Fenway Sports Group, along with Ian Charles and David O'Connor, Co-Founders and Managing Partners at Arctos Partners.
Discover how the landscape of sports franchise ownership has transformed since 2019, when Major League Baseball (MLB) changed the rules to allow investment firms and individual investors to take minority stakes in major sports teams. The other leagues (NBA, NHL, MLS, and NFL) have since followed suit, opening new opportunities to invest in this unique and uncorrelated asset class.
If you're interested in alternative investments, sports ownership, or diversifying your portfolio with sports franchises, this episode is a must-watch!
If you would like to learn more about how to invest in professional sports franchises, please visit: https://cazinvestments.com
Transcript
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| 0:00.0 | Hey everybody, it's Tony Robbins. Welcome to the Holy Grail Investing Podcast. When they consider investing |
| 0:05.3 | in the world of sports, most people think of it as just a trophy asset. There's a narrative that |
| 0:10.0 | develops every 20 years. Baseball's dying. The aggregate revenue generated has tripled. |
| 0:15.6 | This is an exciting episode because my co-host is going to sit down with the pioneers of professional |
| 0:20.3 | sports investing, Arcto Sports Partners. We're also going to have a special guest. Sam Kennedy is the |
| 0:25.8 | CEO of Fenway Sports Group. They own the Boston Red Sox, the Pittsburgh Penguins, and Liverpool |
| 0:30.1 | Football Club. It started with Major League Baseball, working to allow for institutional investment. |
| 0:35.2 | The market is just starting to appreciate how valuable this content is. |
| 0:40.0 | Viewership is up. Attendance is up. We need to continue to innovate the product. That's over $400 million |
| 0:45.8 | before you ever play a game or sell out a seat. What are you doing to attach to the younger fans |
| 0:51.1 | through the digital streaming services? I'm really glad you asked that because you'll be able to upload a photo of your child |
| 0:56.9 | and watch your kid in the game real time. |
| 0:59.4 | Now we finally have a real podcast because we've talked about AI. |
| 1:02.6 | What's the most exciting thing that sets you up for high returns over the next |
| 1:06.8 | last 10 years? |
| 1:11.1 | Listen, historically, owning a professional sports franchise used to be that trophy |
| 1:15.6 | asset reserved only for billionaires. |
| 1:17.6 | But in 2019, Major League Baseball changed the rules. |
| 1:20.6 | They allowed investment firms to take a minority interest in their franchises, but very few |
| 1:25.6 | firms obviously qualify. Today, every other league has followed suit, including the NBA, NHL, MLS, and of course, just |
| 1:33.3 | recently the NFL. |
| 1:35.3 | This allows individual investors, people like you and me, the opportunity to participate in this |
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