From Failed College Baseball Player to $3MM Email List Management Company with Troy Ericson
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 14 December 2022
⏱️ 30 minutes
🧾️ Download transcript
Summary
Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. He was ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. He is also a musician, former college baseball player, and lives in Tampa, Florida
Top 3 Value Bombs:
1. Pay attention to three things: DKIM, SPF, DMARK. those things should all say pass. If any of those say fail or neutral, or in some cases if your DMARK doesn't even show up, that is a red flag. That basically means you are failing one of the three kinds of verifications, more or less.
2. Quality is always more important than quantity. Everybody wants a really big list, but at the end of the day you got to make sure that they want to be there and they're excited.
3. Understand that you can try and reengage those other people later. But for now, you have to solve the bleeding wound that is in your e-mail list and your open hearts are suffering from.
Have access to every single question about email marketing and answers to it - FAQ Email
Sponsors:
HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
ZipRecruiter: Discover hiring joy with ZipRecruiter! Try ZipRecruiter for free at ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire.
Transcript
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| 0:00.0 | Boom! |
| 0:01.0 | Shake the room, Fire Nation! |
| 0:05.0 | JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast |
| 0:10.2 | Network with great shows like online marketing made easy. |
| 0:14.7 | Today we'll be telling the story of how a failed college baseball player created a $3 million |
| 0:20.3 | dollar email list management company. |
| 0:23.0 | And today, Fire Nation will talk about money, we'll talk about building an email list, |
| 0:27.6 | we'll get into how to increase deliverability and engagement and how to take things into |
| 0:33.0 | overdrive if we want to grow an email list fast and so much more. |
| 0:36.8 | And a big thank you for sponsoring today's episode goes to Troy and ours. |
| 0:41.6 | Ponsors! |
| 0:42.8 | The Gold Digger Podcast hosted by Jenna Koocher is brought to you by the HubSpot Podcast |
| 0:47.0 | Network, the audio destination for business professionals, tune in and discover your dream |
| 0:51.6 | career with productivity tips, business hacks and so much more. |
| 0:54.8 | Jenna's recent episode on four questions to qualify your digital product idea is a must |
| 0:59.2 | listen. |
| 1:00.2 | Listen to Gold Digger wherever you get your podcasts. |
| 1:04.9 | Troy, say what's up to Fire Nation and share something that you believe about becoming |
| 1:10.2 | successful that most people disagree with. |
| 1:14.2 | Hey, what's going on? |
| 1:15.2 | It takes her out on me first and foremost. |
| 1:17.6 | As far as things that I like, people disagree with, I think that's really important. |
... |
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