From Continental Rider to Tech Founder: The Origin of JOIN Cycling
Lanterne Rouge Cycling Podcast
Lanterne Rouge Media, SL
4.9 • 1.3K Ratings
🗓️ 9 November 2025
⏱️ 70 minutes
🧾️ Download transcript
Summary
For this special episode Patrick went to visit JOIN’s Amsterdam HQ to sit down with CEO Jim van den Berg and trace his founder journey from struggling junior cyclist to WorldTour coach to building one of the sport’s leading adaptive training platforms.
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Timestamps:
00:00:00 Introduction & Jim’s early cycling years
00:07:57 Returning to cycling, continental racing & starting as a coach
00:16:30 WorldTour coaching & the Thomas Dekker hour record project
00:23:17 The origin of JOIN, early development & first investment
00:33:40 Growing JOIN: content strategy, expansion & fundraising challenges
00:56:10 The Relive merger, JOIN Running & future vision
*Meet the team* 👇
🇦🇺 Patrick Broe - Host: https://www.youtube.com/@LanterneRougeCycling & https://www.instagram.com/the_lanterne_rouge_/ & https://www.twitter.com/lanternerougeyt
🇧🇪 Benji Naesen - Host: https://www.youtube.com/@BenjiNaesenTV & https://www.instagram.com/benjinaesen/ & https://www.twitter.com/benjinaesen
🇳🇱 Luc Grefte - Producer: https://www.twitter.com/lucgrefte
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Transcript
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| 0:00.0 | Welcome back to Lantern Rouge Cycling Podcast. I'm here with Jim Vandenberg, the founder and CEO of |
| 0:06.6 | Join Cycling, which is more than just a cycling app. We're going to get into that today. A bit of a |
| 0:11.2 | founder story. I'm here in the Netherlands in a different studio. I've hijacked. I've hijacked the |
| 0:17.5 | Livestlow Ride Fast podcast studio, so thanks to them. |
| 0:21.4 | That's in the same building. |
| 0:22.5 | We'll hear more about that as well. |
| 0:24.0 | Even got the sun shining on me in the end of autumn in Amsterdam. |
| 0:30.9 | So thanks for joining, Jim. |
| 0:32.1 | I know you're a busy man. |
| 0:33.5 | Well, thanks for the invite. |
| 0:35.1 | And you're a professional podcast now as well, so that's... |
| 0:39.4 | Well, I'm not a professional podcaster like you, but I've done a couple. |
| 0:44.1 | Yeah. |
| 0:45.1 | And I think we're going to get into today the origin of joint cycling, where it's going in the future, but also the story about Jim, his background in cycling. |
| 0:54.8 | He still coaches world tour cyclists directly. |
| 0:58.8 | Many of you will know who they are, some pretty well-known riders. |
| 1:03.1 | And I guess why he transitioned into running a business is what I'm really interested in. |
| 1:08.6 | How he went from being a coach or involved in cycling to wanting to run a business. what I'm really interested in. How he went from being a coach or involved in |
| 1:11.8 | cycling to wanting to run a business. That's really is. I'm personally and selfishly interested in, |
| 1:18.3 | so I thought instead of having a conversation myself with him on a Friday morning in a meeting |
| 1:22.9 | room, why not record a podcast about it. So here we are. And I guess, Jim, yeah, what is your, who are you? |
| 1:29.9 | You're from, you're Dutch, obviously. |
... |
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