From cigarette to Spartan to Shark Tank | Kressa Peterson
The Hard Way w/ Joe De Sena
Spartan Races
4.7 • 870 Ratings
🗓️ 1 October 2019
⏱️ 39 minutes
🧾️ Download transcript
Summary
How did a cigarette at a Spartan race spark a journey that led to an appearance on Shark Tank? Kressa Peterson talks about how she and her husband found Spartan, embraced the struggle but resisted the mud. From that the "Shower Toga" was invented.
How many of you have been joyful after a Spartan Race- but driven home filthy? Kressa’s life was changed after being almost broken at a race in North Carolina, where all she wanted was to get clean. The Shower Toga was born and after a stint on Shark Tank and partnering with Spartan- her “clean / dream“ is shifting the paradigm of the after race reality.
LESSONS
- Find what you love
- Figure out creative solutions
- Partner with force multipliers
LINKS
https://showertoga.com
TIME STAMPS
1:00 Interview begins on the farm
2:45 Dealing with addiction and illness
4:30 Starting to train for Spartan Race
6:00 Smoking and getting diagnosed with breast cancer
9:45 Filming for everyday Spartans & climbing Mt. Fuji
12:30 Taking time to unplug
13:30 Burpee Break
15:45 The Shower Toga
22:00 Making it happen & getting on Shark Tank
29:00 To Burpee or not to Burpee?
31:00 Companies that change lives
33:55 Dr. L & Joe discuss the Kressa, Shower Toga’s & lessons learned from the hustle
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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena, Tim Nye & Sefra Alexandra, “Dr.” Johnny Waite & guest host Dr. L
Synopsis – Sefra Alexandra | Seed Huntress
Production Assistant - Andrea Hagarty
© 2019 Spartan
Transcript
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| 0:00.0 | What's up Spartans? Welcome to the Spartan Up podcast. We are in the fantastic |
| 0:04.2 | extraordinary beautiful squaw valley for the Spartan World Championships. |
| 0:08.8 | We are your grit and resiliency team and family. |
| 0:13.4 | Anything grit and resilience, you Google that, |
| 0:15.5 | you look it up in an encyclopedia if those will exist, |
| 0:18.1 | you'll see Spartan right next to it. |
| 0:19.8 | I'm here with our founder and CEO, Joe Descenaena and we have an amazing podcast for you today |
| 0:25.5 | we are bringing to Cressa Peterson who is an everyday Spartan somebody who is doing |
| 0:32.4 | extraordinary things. |
| 0:34.1 | She was on Shark Tank, she has this wonderful story. |
| 0:37.2 | Ever heard the word shower toga? |
| 0:39.4 | Shower and toga, it's kind of awesome together. |
| 0:41.6 | So we're going to listen to Cressa. I want you to |
| 0:44.0 | specifically listen to what are the points where she made pivots in her life and |
| 0:48.8 | why she made those pivots and then we're going to come back and we're going to talk |
| 0:51.5 | about it. Bartends, we're here for Spartan up podcast we've got Cressa Peterson we are sitting on the farm this is ground zero if you don't know it for Sparta right we should have a little sound |
| 1:12.4 | it's unbelievable if you're not watching |
| 1:16.0 | what this farm looks like on a sunny day. You got the mountain behind us. There's a stone staircase, |
| 1:21.6 | you saw it, there's a stone staircase that is one mile long starts at the bottom. |
| 1:26.0 | People come from all over the world to test themselves. |
| 1:29.0 | Cressa somehow ends up in the Spartan orbit. |
| 1:33.6 | When? When did that happen? |
... |
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